Our 5 Favorite Startup Digest Reading List Articles From Last Week


1. The first bachelor’s degree in marketing technology launches this fall

By Dr. Kevin W. Tharp

Digest: Marketing Technology
Curator: Mitchell Cuevas

“The focus of this article is on the core competencies, how to map them, and establishing a framework that will adapt as the core competencies change. The article then looks at changes in the way people learn about marketing technology competencies, the challenges of teaching such rapidly changing areas, and the role of industry in helping students to learn the field of marketing technology.” Read More

More from this reading list: http://eepurl.com/buQObf


2. Introducing FORBES’ 30 Under 30 Social Entrepreneurs, Class Of 2015

By Erin Carlyle

Digest: Social Enterprise
Curators: Shevika Mishra & Karthik Shankar

As you might imagine, the competition to join our third annual list of 30 Under 30 Social Entrepreneurs was steep. To select the finalists, my colleagues Prerna Sinha, Glenda Toma, and I reviewed more than 100 nominations. The winners were selected by our distinguished judges: Jean Case, cofounder of the Case Foundation; Cheryl Dorsey, the doctor who runs social venture fund Echoing Green; and Randall Lane, Editor-in-Chief of FORBES and the chief force behind our magazine’s increased focus on philanthropy. Read More

More from this reading list: http://eepurl.com/buOx9v


3. Internet of Things (IoT) Market Ecosystem Map

By Chris McCann

Digest: Internet of Things
Curator: Michael Kruk

This blog post includes an organized map of how some IoT companies fit together in the market. Things and services are organized into Consumer, Enterprise, and Infrastructure categories. Some observations and analysis by the author also included. Read More

More from this reading list: http://eepurl.com/buPyh1


4. Five Tips for Quickly Testing Your Idea

By Intuit Labs

Digest: Customer Development
Curator: Nathan Monk

Great resource for using testing/discovery to validate marketing tactics. Read More

More from this reading list: http://eepurl.com/buQqXv


5. Unicorns Without The Magic

By Brad Feld

Digest: Venture Capital
Curator: Peter Marculans

Brad Feld recommends founders to filter out and say no to opportunities that don’t feel right and keep focusing on building business. Read More

More from this reading list: http://eepurl.com/buQ_Yv


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