Sony Make ‘Her’ A Reality, The Lyft Growth Story & More Reading List Highlights

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from expert curators.


1. With The iPhone 7, Apple Changed the Camera Industry Forever

By New Yorker

Digest: Mobile

Curator: Edith Yeung

The distinct business advantage that Apple has achieved thanks to its hardware is the sheer volume of iPhone sales, which justifies the big spending on the specialized chips that make that hardware so powerful. The new image processor is a perfect example. It can spread the cost of that investment in chips over hundreds of millions of iPhones. Read More

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2. 5 Startup Costs to Running a Brick and Mortar Shop

By Charles Costa – Manta

Digest: Small Business

Curators: Marc Prosser, Michael Heiligenstein

Thinking of going out and starting your own store? If you’re looking to open a brick and mortar location, you’ll likely face a few unique challenges and costs which wouldn’t come up with service and online companies. Below is a brief overview of the costs you can expect when opening a retail establishment. Read More

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3. Sorry, Uber. Social Data Validates The Lyft Growth Story And Valuation Demands

By Andy Swan – Forbes

Digest: Product

Curators: Sophie-Charlotte Moatti, Reza Ladchartabi

Lyft has been getting 90%+ positive sentiment for almost all of 2016 — something that Uber has yet to accomplish. This is a critical piece of data for predicting future consumer trends. Read More

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4. This Advanced Diver’s Helmet Takes AR to the Depths of the Ocean

By Adam Dachis – Next Reality

Digest: Virtual & Augmented Reality

Curators: Kelly Vicars, Lindsay Saunders, Martin Ahe

A neat example of how AR will be used to find more than just Pokemon. The US Navy is developing a deep-sea diving helmet that will allow divers to access sonar readings, briefing details, images, and vital stats while underwater. The helmet will help divers identify objects and navigate through murky waters and dangerous territory using depth perception and a digital information overlay through projected onto the diver’s vision through two stereoscopic displays. Read More

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5. Sony Make ‘Her’ A Reality: AI Personal Assistant Earpiece To Go On Sale In November

By Daily Mail

Digest: Wearables

Curators: Aashay Mody, Ashish Aggarwal

At the IFA show in Berlin last week, Sony revealed that its Xperia Ear “hearable” will go on sale in November this year. The smart personal assistant will provide information such as missed calls, messages, schedule, weather, news and will also understand voice and navigation commands. Read More

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