The following is a guest post by Matt Banner, a seasoned blogger and entrepreneur with a decade of experience in the online world of blogging, SEO, and marketing. You can find him online @BlastYourBlog.
In today’s world, every business has a website. From small mom and pop shops, to giant corporations. We live in an online world, that much is true. Despite everyone having a website, that alone is not enough. Today’s businesses also need a blog if they want to truly succeed in this crowded digital world.
Join us as we look at seven reasons why every business needs a blog to reach their goals, grow their brand, and find the success they deserve.
7 Reasons Why All Businesses Need to Have a Blog
Blogs and businesses are completely intertwined in the modern internet. A website doesn’t offer enough information, authenticity, authority, or branding, to truly carry a business into the future. Here are seven reasons why your business needs a blog:
1. Blogs Help Build a Brand
Branding is a major focus of online companies. It’s how they differentiate themselves from the competition and establish those all-important emotional connections with their customers. Once you’ve learned how to create a blog, you can establish a platform for your business to spread the word and engage with your customers.
Yes, you can do this on social media as well, but a blog also gives you a place to create useful and interesting content. This content can then be promoted to the social media pages your business has to support your content marketing.
All of this builds your brand and the content on your blog gives you a place to share your story with your customers.
2. Your Blog Makes You an Authority
Businesses who blog are seen as an authority in their industry. Why is this? As you produce content for your audience, you’ll dive deep into technical aspects of your product and your industry. You’ll have an entire library of content to show the depth of your knowledge.
It will also establish habits in your followers who will know that your blog is the place to find the answers you’re looking for. As your grow and expand your content, this sentiment will grow too. This is further bolstered by backlinks from other sites, which act as a vote of confidence for your content.
3. Blog Content is Crucial For Digital Marketing
A blog is part of your business, but it’s also a part of any sound marketing strategy. Typically, lead generation happens once customers have found enough value in your brand to submit their information or take the next step.
While you can capture leads on social media, your blog is also an excellent place to continue your marketing efforts. With plugins and tools, you can create non-intrusive lead capture forms that pop up as people are reading your content.
What’s more, you can link to your landing pages at the end of your content with CTAs that inform readers what they should be doing next. Your blog can become an integral part of your sales funnel and also a place to capture leads for email marketing.
Think of it as an organic hub that’s constantly growing and evolving. It’s so much more than a website, but it’s also a business that people can start whenever they want, even as a student.
4. Blogs Build Communities
Blogs stir up conversation, and the followers they attract build communities. When you’re crafting content for your blog, you’ll ask for the input of your readers in the comments. By doing this, you’re inviting them to join the growing community you’re creating.
As time goes on and more people sign up for your emails and comment on your posts, you’ll have a steady following of customers who hang on your every word. Your social media pages will fill up with them, but your blog’s traffic will also showcase this influx of community members.
Your analytics programs will show a rise in traffic as people continuously come and visit your blog. As long as you keep it updated with a steady stream of content and a consistent schedule, you’ll find that your community will support your brand through engagement and it will grow with your company.
5. A Blog Fuels Your SEO Strategy
Search engine optimization is something all online businesses are concerned with. Higher rankings equate to more traffic and more customers. While SEO has a lot of moving parts and pieces to account for, content will always be the foundation of it.
Written posts, image-based articles, videos, all of it is needed for a solid SEO strategy. Your business blog once again provides the perfect platform to create exposure and rankings for your brand.
Simply having a growing library of authoritative content will kickstart your SEO, but connecting with other blogs, building backlinks, guest posting, and other strategies around your blog will further support your efforts in organic search. Consider these compelling reasons why blogging is essential for SEO:
- Your blog attracts backlinks from other sites
- Written content incorporates varied keywords, which help you rank for specific terms in search results
- Images rank separately in SEO and by utilizing alt-text on your images you can use them for a boost
- Video is great for SEO, and your blog offers place to embed your videos from your platform of choice
6. Blogs Breed Innovation
Blogging allows you to explore your industry and your company in greater detail than you ever would in a different situation. As you delve deeper and learn more, innovation develops in the form of more complex and creative posts, and eventually, more ideas for your company.
A combination of working with content and gathering feedback from your audience will result in new ideas forming organically within your business. As they say, innovation is inclusive, not exclusive.
7. They Compliment Your Public Relations
A business blog gives you a direct line to develop your own unique voice for PR purposes. When you need to post a press release or an announcement, you have the platform to make that happen.
You also have a direct line of communication with your audience, which is extremely helpful. Engaging with readers in the comments is a great way to do this, but you can also continue the conversation on social media and refer them back to your blog.
Having a blog for your business is the best way to create a foundation for your marketing, your public relations, and your brand. Have you created a blog for your business? Let us know how it benefits your company in the comments!