GM Lets You ‘Share’ a Car, DRIFT’s Marketing Manifesto & More Reading List Highlights

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from expert curators.


1. GM will now let you ‘share’ a car for a whole month, parking and insurance included

By Andrew J. Hawkins – The Verge

Digest: Mobility & Transportation

Curators: Timo Hoffmann, Manuel Heckmann, Andy Palanisamy

Maven, the car-sharing company spun-off from General Motors last year, is launching a new monthly service that is geared toward users who want the feel of car ownership, but only in month-sized chunks. Read More

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2. Singapore may have designed the world’s best bus stop

By Mimi Kirk – CityLab

Digest: Smart Cities

Curator: Joan Torres

What if the humble bus stop could be a place you actually looked forward to frequenting? An architecture firm and the government collaborated on a bus stop that features ample seating, a rack of books geared for all ages, bicycle parking, a swing, artwork, and a rooftop garden. Read More

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3. DRIFT’s Marketing Manifesto

By Dave Gerhardt –

Digest: Go To Market & Growth

Curator: Nathan Monk

A fantastic manifesto for any full-stack marketer. Read More

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4. WeWork Is Giving Away $20 Million In Cash To Other Startups

By Ellen Huet – Private Wealth

Digest: Startup Communities

Curators: Julian Miller, Brad Feld, Shane Reiser

Here’s a cool move by a group that realizes startup communities are also intertwined with the non-venture track entrepreneurial ventures in their broader ecosystem. Read More

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5. U.S. consumers now spend 5 hours per day on mobile devices

By Sarah Perez – TechCrunch

Digest: Mobile

Curator: Edith Yeung

U.S. users are spending more than half their time (51%) in social media, messaging and media and entertainment applications — including those like Snapchat, which now accounts for 2 percent of users’ daily time spent in apps. Read More

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