The following is a guest post by Tom Hardy, a renowned WordPress developer at Sparx IT Solutions: PSD to HTML Conversion Company.
Business websites are the priority need today for all business enterprises, regardless of size or the brand they endorse. Everywhere in the arena, there is a lot of competition among businesses to gain maximum accreditation from customers, and this has become possible by creating the online presence of a business through a professional website. Corporate websites and its User Interfaces (UI) are meant to be unique, impressive, functional, dynamic, and most importantly, user-friendly. If your website really has all the mentioned features, only then can you wish to be on the first page of search engines.
We all make mistakes, but some mistakes can lead to money draining and conversion pitfalls. There are chances of committing mistakes in website design. Web designers try hard to give 100% while crafting the designs of a website, but sometimes they are not aware of the latest trends and forgot to integrate those in their web layouts. Anyone in the industry who wishes to have great outcomes, conversion rates and excellent return on investment, needs to avoid common UX & UI mistakes. Web designers must keep the trends in mind and also avoid the below-mentioned, deadly web designing mistakes at all costs.
Avoid Complex User Interface
Web design is an art; hence one should never consider it a game and should never go beyond its boundaries. Creating complex designs always leads a website toward complicate matters that confuse the users and result in less interaction. So, it is best to keep your web designs simple yet pleasing. Also, the web designs should be designed with user-friendly features.
Creating Confusing Navigation
If your website is not properly running, it may leave a negative impact on users. Users want smooth navigation when they surf anything over the web. When they find it improper, they decide to never come back again to the website. To reduce this big issue, web designers should follow the norms of creating flawless navigation for the website, which definitely affects the conversions in a number of ways. Creating the best user experience is the key to success for all web designs and it should not be ignored.
Create Precise Form Fields
Every web or application design is created to provide ease of getting relevant information regarding their queries. Users are in hurry these days and want every process to be completed. To gain information regarding such website or services, users asked to fill in lengthy registration forms get frustrated by seeing the multiple fields of the form and change their mind to get away from that particular page. Therefore, it is quite mandatory to keep the most important fields in the query form so that users can get the form completed within seconds and get desired information at the earliest.
Lack of A/B Testing
Mostly web designers make this common mistake by not applying the testing tactics to the web designs. But, it would be harmful if you follow this routine for every website. No matter how exclusive your web design is, if it is not tested properly on different platforms, it will never perform better for the business. Therefore, web designers should not commit this mistake and test the designs on different versions to make sure that it is working properly on all or on some specific platforms. Although, it is a time-consuming process, it surely results in great success.
A Poor Call To Action
CTA (Call To Action) is a core marketing term that relates to the web design and user experience. A good call to action leaves the positive impact on users while a poor call to action sometimes leads the conversion rates down. Being a web designer, you also need to keep the major CTA facts in mind, which implies not bombarding multiple CTA’s to the websites as it may irritate users. Rather, you can simply dissuade them by selecting any of them.
Site Is Too Slow To Load
In today’s fast-paced business world, everybody loves to access websites and pages quickly. Site or page loading is considered to be the most important part of a web design. It has been put on the top while initiating any design. To provide excellent user experience, it is necessary to make your website or pages fast to load. This is the only fact that can leave an instant impact users looking for smooth and easy-to-load websites. As a matter of fact, the sites that are slow lose user interactivity, while a fast-loading web design attains huge accreditation by users and gets accessed numerous times due to its smooth navigation. So, always try to put effort into making the site fast and functional.
Not Designed for Mobile
At present, websites are getting transformed into responsive or mobile-friendly interfaces. Users are more likely to show interest in accessing the applications and websites over their smartphones, which have also been increasing day-by-day. Web designs with no mobile-friendly features get fewer user interactions and the websites integrated with this feature are getting more clicks and conversion rates. Web designers mostly commit this mistake and face numerous losses. If you are also a web designer, then keep mobile growth in mind and create websites accordingly.
Including the above-mentioned web designing tricks can help you a lot in creating a powerful website. Being a web designer, you need to be more cautious and try to discover new things to make your design the best. Thus, always try to add more engaging elements into your web design so that the user experience can be elevated.