Europe’s Tech Hub, Understanding Personas & More Reading List Highlights

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from our expert curators.


1. Paris has never been closer to toppling London as Europe’s tech hub

By Shona Ghosh – Business Insider Nordic

Digest: Angel Investor

Curator: Berg Moe

Paris is maturing into an impressive startup ecosystem, attracting foreign talent and funding. Research shows France received more VC investment than Germany in 2016. Read More

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2. Iran’s Startups Promise Paradise for the Country’s Unemployed Youth

By Stella Morgana – The Wire

Digest: Startup Communities

Curators: Julian Miller, Brad Feld, Shane Reiser

Some very interesting statistics to note from the article, but progress in this direction is awesome. Read More

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3. Tesco Delivers Groceries in Under an Hour by Robot

By MailOnline

Digest: Food Tech

Curators: David Nagy, Winnie Leung

Britain’s biggest supermarket delivered a food order using a six-wheeled buggy to an address in central London as part of its wider Tesco Now one-hour delivery trial. Read More

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4. Understanding Personas – An Interview with Alan Cooper

By Andi Galpern & Alan Cooper

Digest: Design

Curators: Phillip Chao, Eugenio Monforte

Interaction design luminary Alan Cooper discusses the importance of using personas in designing interfaces that will help your users to achieve their goals in this interview from Cascade SF. Read More

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5. 10 percent of Americans trading in a car plan to use Uber and Lyft instead of buying a new one

By Reuters – CNBC

Digest: Mobility & Transportation

Curators: Timo Hoffmann, Manuel Heckmann, Andy Palanisamy

Nearly a quarter of American adults sold or traded in a vehicle in the last 12 months, according to a Reuters/Ipsos opinion poll published on Thursday, with most getting another car. But 9 percent of that group turned to ride services like Lyft Inc. and Uber Technologies Inc. [UBER.UL] as their main way to get around. Read More

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