Cofounder Disputes, How To Build A Brand In 5 Days & More Reading List Highlights

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from our expert curators.


1. Cofounder Disputes and Making Something People Want

By Jessica Livingston

Digest: Startup

Curator: Zubin Chagpar

In this excerpt from Jessica’s talk at the 2014 Female Founders Conference, she discusses the two most common reasons startups fail: cofounder disputes and not making something people want. Read More

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2. App Store now requires developers to use official API to request app ratings, disallows custom prompts

By 9to5mac

Digest: Mobile

Curator: Edith Yeung

Developers like the new API because it allows customers to provide a rating without leaving the app; custom implementations would pop an alert that ultimately navigated to the App Store. The integrated Apple rating prompt lets users pick 1-5 stars and press Done, without losing the context of what they were doing in the third-party app. Read More

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3. Calling All Snackers: Here Comes a Fitbit for Your Mouth

By MIT Technology Review

Digest: Wearables

Curators: Aashay Mody, Ashish Aggarwal

While wearables have gotten pretty good at tracking a range of health-related activities, there’s still no simple, automated, unobtrusive way to track one of the vital things we all do every day: eat. Researchers at Dartmouth College and Clemson University have built a prototype of a headband-like device that they think could be a step toward making this happen. Part of a project called Auracle, the gadget uses a microphone placed on the skin to capture sounds of mouth-related activities that are then analyzed to pinpoint when the wearer is eating—an activity that can be tricky to distinguish from things like talking or coughing. Read More

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4. Military funding for small businesses

By Department of Defense

Digest: Government

Curator: Ron Flavin

Here you will find a listing of available business grant opportunities available through the U.S. military. Read More

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5. How To Build A Brand In 5 Days: Tips From A Designer

By Karen DeFelice

Digest: Design

Curators: Eugenio Monforte, Phillip Chao

Consumers have become so involved in their favorite brands —THEY help tell a company’s story. They tweet, Instagram and Facebook the good, the bad and the beautiful. So how do companies hit that sweet spot to get consumers to fall for their brand? Read More

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