Daily Archives

July 6, 2017

How a Bottom-Up Approach Can Help You Sell to the Big Guys

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Enterprise sales reps typically have taken a top-down approach, talking to C-level executives since they’re…

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