Now that Halloween is over, it is time to start getting ready for the big holiday season. With Thanksgiving only a few days away and Christmas coming up, our houses are starting to fill with the smell of cinnamon and mulled wine. But what are the holidays without a good dose of holiday shopping stress? Sure, Christmas is great with its ginger bread, its eggnog and happy children, but it’s not Christmas without presents, and the biggest shopping day of the year is coming up.
The day after Thanksgiving, Black Friday, marks the official start of the holiday shopping season and it has been the biggest shopping day of the year since 2001. On this day, online sellers and stores alike offer a number of deals and discounts to kick off the season. Last year, over 100 million people took to the shops on Black Friday and spending reached figures as high as $3.34 billion in the US. This is why, whether you are a store owner or a shopper, it is important to avoid waiting until the last minute to make plans for Black Friday.
If you work in a store, whether a physical one or online, there is a lot you need to get ready. Reaching out to your clientele with a good marketing strategy is the most obvious step to take, but do not forget to make sure your store is ready to handle the high volume of shoppers that will be visiting on Black Friday. This means that your stock should be full, tidy and inventoried, your website should be running smoothly and be user friendly, your shipping company should be able to keep up with the demand and your ePos systems should be updated and working properly.
As a customer, you should decide in advance where to shop, what to buy and how much to spend if you don’t want to find yourself lost in the crowd on the big day and you’d hate to see all the best deals slip through your fingers. Making a wishlist and planning your Black Friday to the smallest detail can help you save a lot of money and avoid the stress.
Black Friday is around the corner, and both store owners and customers should start planning for their big shopping splurge well in advance. If you don’t know where to start and you want to avoid being swollen up by the Black Friday frenzy, Market Inspector has prepared a guide for you to plan each step of the process.