Chatbots have been growing in popularity due to advances in artificial intelligence. They are virtual support agents that streamline customer support and save valuable business resources.
As many E-commerce stores experience heavy traffic, especially during peak seasons, chatbots can come in handy to reduce the load on customer service agents. With a built-in keyword analysis tool, they can engage multiple customers at a time to answer basic questions and guide users across the website.
As many users expect to be guided all the way through their buying process, it has become quite challenging for E-commerce brands to personalise the purchase experience for every user. By asking targeted questions, chatbots can figure out exactly what customers want and consequently help them reach their desired product page.
In addition to the lucrative benefits of scaling a business, chatbots have also shown great potential for being a dynamic alternative to email marketing. Many E-commerce brands can now use chatbots to reach out to their target audience on social media to send promotional offers or information about exciting product launches. This not only increases a brand’s presence with its potential customers, but also gives a unique identity that can set itself apart from the ruthless competition out there.
The future of chatbots as virtual store agents looks very promising in being a cost-effective solution for E-commerce brands. This is especially true for businesses that have superfluous resources dedicated to handling basic customer queries. With their potential benefits and further advances in conversational interface, chatbots have made their mark and are most certainly here to stay.
If you would like to find out how chatbots can add value at every step of the purchase journey, check the infographic below by Market Inspector.