Years of planning and careful consideration goes into starting any small business. Every aspect leading up to a launch date is not to be overlooked including designing the perfect marketing materials that effectively reflect your brand.
Melissa Haywood, Head of Vistaprint Australia, explains how critical marketing elements are to your business to be able to thrive and continue to grow over the coming years.
Haywood says: “Marketing essentials are universal as they ground themselves in the core ways a small businesses connects with their targeted audience. Designing and creating the perfect materials are vital for your business to prosper in the marketplace.”
Here she shares her tips for designing marketing materials:
As much as everyone is hoping to create the famed Nike tick, you need to view the logo as a storytelling opportunity because it is essentially the first impression for a customer. Use a maximum of three colours at most and pick these based on the mood you want to create and don’t be too cliché with symbols.
Catch the eyes of your potential customers! Whether it be for an office, event or market stall, signage is an effective way to get your message across and attract attention.
Designing the perfect sign includes: using a big and bold font, writing a simple message with a large enough font size to reach your expected audience, creating a contrast to make your sign eye-catching, and identify what substrate is best for your images.
Look professional, build trust and set your company apart from others in your field. Your business card says a lot about you and your company. Your design should communicate your values, distinguish your business from the competition, and encourage people to get back in touch. Important elements to remember include: choosing an appropriate size and shape, creating a design that fits you, adding a special touch, and ensuring your contact details are easy to follow. Don’t forget to proof thoroughly for typos!
Even though it’s made from a single piece of paper, a brochure is one of the most flexible marketing tools a small business owner can use. It can introduce your potential customer to your business as a whole, showcase specific products, or communicate other important information about your business. The aim is to create a great-looking print asset that can demonstrate your offering at a trade show, at your office, in the mail, or on the road. Just remember, simplicity is better – keep your language clear, concise and to-the-point.