Many startups are increasingly being started and competition entrepreneurs is stiffer than ever before. That’s the reason why, many, if not all entrepreneurs, are embracing the use of various strategies that make it possible for them to advertise their particular startups to potential investors and customers.
One type of marketing strategy that has taken the whole attention and is increasingly being preferred by entrepreneurs is digital marketing. Digital marketing presents the best way for startups to be able to grow in the competitive and complex business world.
But for creative startups who are tight on budget and are not yet familiar with the expenses of Digital Marketing, there may exist the fear of not being able to afford implementing such strategies. But we have good news for you, it will probably be the most cost-friendly option you’ll have.
The importance of integrating Digital Marketing in your business plan and strategy
Once you embrace the use of digital marketing services for your startup, your business will be able to access, attract and retain customers. That will be achieved for your business with the minimal cost possible compared to print and TV media that are relatively expensive.
Consequently, the benefits of using a digital marketing strategy include:
a. Global Reach – When your business or startup employs the use of digital marketing strategy, it will be able to have a global reach and that at a lower cost. Your business will be able to reach the appropriate clients or targeted clients from different locations across the globe compared to TV and traditional print advertising.
b. Trackable and Quantifiable campaigns – Through web-based marketing, it is possible for you to measure the productivity of your advertising campaign. By using analytics, you will be able to understand whether your marketing campaign is effective or not. Analytics make it possible for you to get numerous customer data including how they react to your advertising and their demographic information.
c. Customization and customer loyalty – Through digital marketing, your customers’ databases are able to be connected to your website. This enables you to welcome clients that visit your website with personalized offers. The more your client is able to purchase from you, the more you will be able to customize his/her profile and this will enhance a successful marketing effort.
Outsourcing for Digital Marketing Services and the benefits it gives to startups
Even though the proper application of digital marketing can guarantee success, this strategy is not that easy to apply as some entrepreneurs think. The process is really complicated. The digital marketing process is not simply about hiring editors or online marketing assistants to be able to craft great blog posts for your startup.
Great blog posts that are both interesting and powerful in nature would do so little in terms of popularizing the particular startup in social media and other online sites, and for that reason, as an entrepreneur, you will be left greatly disappointed.
While you may hire some of the qualified experts for crafting engaging and interesting content, it is important to understand that they are not really specialists as far as digital marketing is concerned. That is even if they claim to know SEO functions.
The opportunities that digital content and web solutions unfold for digital marketing strategies are really impactful for your business, but there’s a whole science behind the achievements they offer, and luckily for you, to receive digital development services you don’t need to hire a whole new professional crew but you can simply outsource them. It is therefore important that you contract those who are qualified to do the job – an experienced digital marketing and services agency.
Consequently, here are the benefits of outsourcing digital marketing services for startups:
a. Guarantee return on investment – When you employ a team of professionals, you are guaranteed that your marketing campaign will proper use of funds. The focus of the marketing team on sales and leads will ensure that you are able to get a favorable outcome or return on investment.
b. Able to achieve more with less – When you outsource digital advertising services, utilizing different marketing strategies or channels becomes effortless. The marketing team is able to work in the most appropriate and collaborative manner. The various facets of advertising strategies, and not one or two, including PPC campaigns, social networking efforts, SMO and SEO are able to be implemented appropriately.
c. Access the applicable digital marketing technology – There are more than 4,000 marketing technologies that you can choose from. This poses its own problem as choosing the most recent and the one that is most suitable for your business may not be easy.
Outsourcing enables the use of digital marketing campaigns that are result-driven.
Several Digital Marketing trends and tools are gaining popularity in 2018, and digital marketing agencies are effectively utilizing them to improve results for their clients:
1. Influencer marketing – Advertisers are more and more relying on social influencers for disseminating information concerning their products and services.
2. Video marketing – Video content compared to static content is about 5 times more engaging. Target audiences are therefore able to interact with more attention and for longer with brands.
3. Artificial Intelligence – Technology is influencing digital marketing in a great way. Artificial intelligence is able to power chatbots (live chat tools) to communicate with customers.
4. Voice-activated search – Smart home devices including Alexa and Google Home are increasingly becoming popular. “The voice-activated devices are not only used in the home but also via mobile devices. That’s why marketers must optimize their content for voice-activated search” explains Creative27.
In conclusion, digital marketing is essential whether you have just launched your business, you are halfway there or are already established. Your business will be able to realize the numerous associated digital marketing benefits, of which the main one being an increase in the number of clients, and ultimately sales.