Technology has numerous advantages. Among the most underrated is its potential to save your business massive amounts of money. Most people dread to adopt new digital technology solutions because of the significant investment that is often required when taking the first step. Whether it is about time or money, many businesses believe it is just not worth their while to take that leap. How well will this new technology work? How long will it take to set up? How will it affect normal routine? Well, these are just a few questions that stop many businesses from going digital or from upgrading their digital technologies. Perhaps a better question would be, how much money can it save the business? Because in the long run, a few smart moves can translate to huge financial gains for your business. So how can you save money with technology? Here is how:
VoIP is short for Voice over Internet Protocol. VoIP services have the potential to save your business a lot of money if taken advantage of. So you better make use of them! By using VoIP services, you cut down on phone call costs and even face-to-face meeting costs. Popular examples of VoIP services are Skype and Google Voice.
You should definitely consider using review websites like Reevoo and Trustpilot to collect reviews from your customers. This will save you a tonne of marketing costs while also making your work a whole lot easier through automated marketing. Besides saving you money, review sites lead to improved customer satisfaction while driving conversations and opening you up to new opportunities for your business. This will lead to more money in your pocket through added revenue.
Free trials and basic packages
If making that technological leap is such a daunting proposition, consider taking advantage of the opportunity that comes with free trials and basic packages. This way, you will end up spending very little money or nothing at all while sampling the product and making up your mind whether it works for you. Once you are satisfied with the service, you can then take the leap with confidence and invest in the new digital technology. Testing your options is an awesome way to save.
Technology has made it possible to bypass the need for an expensive office space or hiring permanent employees in your business. There are several great collaborative project management tools like Basecamp and Trello, which will make running your office from home a walk in the park. Similarly, you can outsource some work to freelancers instead of hiring a permanent staff. You can also pay for shared building space with other businesses, which creates an amazing collaborative working environment.
Email and Social media marketing for advertising
Why pay for something you when you can get it for free? There are many platforms that can help you create and manage marketing campaigns, whether through email or social media. You can use them to distribute newsletters or targeted email offers to your mailing list over email, or track the performance of your pages and engage with your clients through social media. You should also think about different campaigns that can go viral without the need of sponsoring anything.
Deals, Discounts and Coupons
Technology has changed how we view deals, discounts and coupons. From being an old-fashioned saving technique, today’s technology has transformed the landscape and changed everything we thought we knew about how they can be sourced and redeemed. A whole industry has evolved out of finding the best deals, discounts and coupons, and they are enjoying amazing returns. Deals, discounts and coupons vary from savings on the most basic purchases to savings on luxury purchases. There is a coupon for everything on the internet. Plus, you can print out some of these deals and redeem them in a physical location or store. All it takes is going to a merchant website, such as Dealwiki, or subscribing to their mailing list and you will then be able to receive all the latest promotional deals, discounts and coupons as soon as they come out. Taking advantage of these awesome deals and discounts is a sure way of saving a tonne of money on all your purchases.
It is possible to make significant savings today with technology using a few smart moves. All these technologies are quite easily accessible, all it takes is spending a little time to seek them out. However, do not focus on the little savings. Invest in bigger gains, so that you can see your savings more clearly down the line. For example, building a website might cost you money today, but the new clients and new revenue stream you will get down the line will be worth the investment in the long run.