Gamification for Businesses: Transform Dullness into Engagement

According to sociologists, monotonous and tedious tasks can negatively affect the worker’s happiness. In a search for a solution, experts have found a new strategy: gamification.

Market Inspector, a digital B2B marketplace, has created an infographic that will help you understand if this strategy is a good fit for you.

What is Gamification and How Can It Be Applied?

This strategy transforms existing repetitive tasks into immersive activities. Dynamics like competition, status-building, and pride are implemented through game tools. Challenges, badges, points, leaderboards, and trophies are practical solutions for lack of engagement. This strategy is effective due to the competitive nature embedded in human beings.

Gamification doesn’t solve only this issue. New generations are less likely to stick to a job if they do not feel engaged or valued. This discrepancy, compared to previous generations, is highlighting a different problem: retention of talent. Gamification increases engagement and offers immediate feedback that new generations crave. This will also reduce the amount of money and time connected to hiring a new employee.

This last aspect, the hiring process, can be troublesome too. From publishing a job opening, to the recruitment process, to onboarding, it all takes time. However, the HR department can make it more efficient by implementing a gamified task. For example, a platform that creates a hypothetical business case can help the hiring manager identify the right fit for a role in a shorter span of time.

The advantages of applying gamification to learning scenarios have already been proven in the educational field, so it can only be beneficial to apply it in a business context, too. Developing the skills of employees is vital for a company. Therefore, gamification can be a useful tool to make the learning process shorter, more effective, and ultimately more engaging.

Can Gamification Be Used to Engage Customers?

Attracting and engaging customers is the constant, challenging task for the marketing department. Gamification can help a marketing campaign succeed by transforming a campaign into a gamified task. For example, Coca Cola in Hong Kong released a game application named Coca-Cola Chok, and aired an advertisement where they encouraged viewers to shake their phone to obtain points within the app. These points could in turn be redeemed as discounts and prizes from the company and its partners.

Gamification can be applied to an array of different issues faced by businesses, whether it is for internal purposes to engage employees more, or for acquiring more customers and brand advocates.

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