There are so many factors that need to be considered when designing a website. Color use is one of them, and it isn’t just about making a site look pretty.
In the past, web designers chose colors to serve an aesthetic purpose. Today, a web designer worth his or her salt knows how to use color to have an impact on the attitudes and emotions of people and elicit reactions and responses that may further the goals of the website they’re working on. Color psychology has become something that web designers must have an understanding of, and many among them are now applying it to their web design projects.
A sub-field of behavioral psychology, color psychology focuses on colors and the human emotions, values, and attitudes associated with them. While it’s true that people’s reactions to colors may vary because of preferences, experience, and other factors, there are certain perceptions of colors that come close to being universal.
Red, for example, is universally known as the color of passion and love. Many people find the color red sexy, while some find that it stirs certain raw emotions in them. Marketers, on the other hand, see red as great for creating a sense of urgency, which is probably why red is quite popular for ads for clearance sales and the like.
Blue, meanwhile, is typically associated with serenity and calmness. Widely considered as the most refreshing color, the color blue is also good for projecting security, stability, safety, reliability, intelligence, and trust, all of which are qualities that people look for in a business or a company.
Practically all colors have emotions and attitudes associated with them. If you want a more in-depth look into color psychology to help you choose the best colors for web design, check out the infographic below.