Why spend precious time and energy on platforms that your key demographic is not engaging with? Look at your target demographic and try to find out where they’re most active. For example, if your business is B2B based, LinkedIn is where you should invest time and energy. However, Instagram is perfect for those targeting B2C, especially a younger demographic.
2. Show off your existing customers!
Social media is an opportunity for you to connect, in a meaningful way, with the customers that have helped you and your business along the way. Whether it be reposting positive testimonies on your social media pages, or recognizing their posts and tweets: like, follow, and share their messages, it means a lot to your existing customers. This is also a more effective than any forced-advertising as you are letting actual customers do the selling and convincing for you.
3. Support sales campaigns.
Arguably the most important way to promote sales is through eye traffic. As almost every business’ sales campaigns are multi-dimensional, it’s important to utilize every available resource including social media to share promotions, deals and sales with your customer base. The more people who know about your campaign, the more sales you will close.
4. Consistency is key.
You must ensure you use the same handle for all of your social media platforms, as branding plays a significant impact on your growth across social media. If you are not easily accessible across platforms, it makes it near impossible for valued and dedicated customers to show their support by liking, following and reposting!
5. Always link back to the product.
To make it easier for your customers to purchase your products, always ensure you have created click-through from all social platforms straight to your website. If it’s too complicated in any way, a potential customer will turn their attention elsewhere.
Melissa Haywood’s career started almost 20 years ago, straight out of university, into Direct Marketing whilst also being in the print industry of a different kind. She built her career first managing databases and direct mail, followed by an expansion into a Marketing Director’s role that also managed, email, website, display marketing, search marketing and social media. Today, Melissa Haywood is now Head of Vistaprint in Australia and applying all her skills to the exciting world of customised products, helping everyday Australians grow their own businesses successfully.