The marketing automation market has come a long way since its infant steps way back in 1992. Its revenue accrued $3.86 billion in 2016 and is projected to reach $7.63 billion industry in 2025.
Statistics also show that 53% of B2B companies have adopted marketing automation on multiple channels, and a further 37% have an intention to implement the technology.
Marketing automation tools are unquestionably useful when it comes to carrying out repetitive tasks. Yet, they are not the tools businesses can use to tailor and personalize interaction with customers.
Thanks to technology advancement, AI has arrived and brought predictive analysis and personalization engines with it. When integrating AI in marketing automation strategies, businesses can take advantages of the human mind to maximize engagement and offer dynamic, one-on-one marketing approaches.
Data emphasizes that AI in the automation market is becoming increasingly valuable, expecting to generate up to $15.3 billion in revenue by the end of 2019.
However, some businesses are still reluctant to integrate the new technology, either due to gaps in knowledge or skills, or the fear of change.
To help, Market Inspector has gathered five hacking tips your business can implement to achieve AI’s full potential when automating your marketing processes:
1. Conversion rate improvement
Through AI-powered data analysis, your business can have a clear view of your target customers, segmenting them, and ultimately creating well-defined buyer personas. Consequently, you can customize the offers to meet the exact demands, eventually acquire customers and thus reach your quota.
2. High potential leads selection
AI technology also allows you to identify leads that have higher purchase intention among thousands of contacts. Additionally, the tool also provides real-time, well-suited instructions to boost your lead nurturing plans.
3. Fast content creation
Thanks to the technology evolution in Natural Language Processing (NLP) and Natural Language Generation (NLG), your business can now easily create relevant content in a short amount of time.
4. Relevant visual elements collection
In no time, AI can also help your company gather the most appropriate images or videos, while detecting potentially unsafe content, strictly following the company’s standard.
5. User experience maximization
To boost user experience, your company can use a website integration option for your web design. This will help you predict user needs throughout the customer journey, deliver messages on time, and answer all their questions before they even realize.