How to Boost E-Commerce Sales

If you own a business with an e-commerce platform or are considering starting one to further share your product or service, and don’t feel like it is hitting its full potential, you could benefit from specialized techniques to boost sales. These tips will help you reach more customers, sell more products, and hit new unique visitor highs!

Just having an online store component to your website isn’t enough to hit the potential that your e-commerce platform has, regardless of industry or product offerings. By utilizing these techniques, you will surprise yourself with the amount of value you will get through your e-commerce site.

Paid Traffic

Paid traffic utilizes paid advertising through a search engine to improve your conversion rates. As a result, it is a highly effective way to boost your e-commerce success.  For instance, if your company sells high-quality custom shirts, your firm could be advertised at the top of the search results when a user searches “high-quality custom shirts.” One of the most popular paid traffic methods is Google’s Pay Per Click (PPC) advertising. Though you will need to invest capital into this method, it can be overwhelmingly successful. Additionally, you can directly track how much of customer conversions are due to paid traffic and adjust accordingly.

Social Media

First, if your firm doesn’t have social media accounts, you should make them. When more than 2 billion people use social media in 2019, social media can give you access to so many more people than you could otherwise reach. While a storefront limits you to the local audience, an e-commerce platform permits you to go beyond local sales, and allows reach to across the United States and even across the world. Thus, an active and effective social media presence is vital and the #1 way to reach consumers who otherwise might never hear of you.

By creating Instagram, Facebook, Twitter, and other accounts to engage with your consumers, you will be able to share information about your company, fix any issues with customers’ experiences, and crowdsource for product offerings. More than that, you will be able to truly build a community around your company.

Helpful to more than just your digital marketing strategy, utilizing your social media presence to promote your e-commerce offerings can radically transform your conversion rates. In particular, by offering platform-specific promotions, you can directly see which social media platforms are most effective for your company and adjust accordingly.

Be Mobile

It is absolutely important in today’s day and age to have a mobile presence for your firm, specifically for your e-commerce platform. Though having a social media presence is part of this, being mobile also involves having a mobile-friendly website and even having a mobile application.

You need to make sure that when you develop your mobile app or website, regardless of whether you outsource development or use in-house resources, it has a quality user interface. Ensure that it is easy for customers to find e-commerce offerings and even easier to buy them. Finally, make sure your app stays technologically up-to-date. There are many things to consider when developing an innovative mobile application.

Security

Customers value security and so should you. When 17% of those who abandon their carts do so because of payment security concerns, you should do all you can to alleviate this fear. There are many options for trust seals that you can use to signal the security level of your firm’s checkout process. PayPal is popular, with 66% of people saying they trust it, and Verisign comes in at a close second, with 63% of people saying they trust it. By obtaining one of these or a different trust badge, you can easily cut down bounce rates due to security concerns.

Simplify

It is vital that you simplify the checkout process as much as possible, as you want to make buying your products easy for consumers. If you want your conversion rate to be as high as possible, customers shouldn’t have to do anything that is even mildly inconvenient. To better suit their needs, sites should offer the option for customers to check out as a guest rather than needing to make an account with your website, you can streamline the checkout process for all.

By using paid search and social media, being effectively mobile, and securing and simplifying your checkout process, your firm’s e-commerce results will radically transform. If you want to see results, use these tips!

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