Monthly Archives

May 2019

How Well Do You Know Your Brand? Understanding Your Brand’s Archetype

Knowing and understanding your brand archetype is the first step to perfecting your brand’s identity Every successful entrepreneur understands the unquestionable importance and power of brand equity. However, in order to build a successful brand, it requires clear direction, consistency, and attention to details. The famous Swiss psychologist Carl Jung came up with twelve archetypes…

Making Working Vacations Work For Your Company

Science says vacations are good for your health, happiness, and workplace productivity. But try telling that to the nearly half of the U.S.-based workforce who didn’t use up all of their allotted vacation days last year. From unsupportive managers, to too many deadlines, to fearing the backlog they’d return to, overworked Americans cite a laundry…

Everything You Need to Know about Database Marketing

Database marketing is becoming more and more popular in today’s business world, and for good reason. According to Forbes, companies who adopt data-driven marketing are more likely to have an advantage over their competition and increase profitability. Although database marketing is popular, there are still a lot of business owners and CEOs who do not…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

How to Use an ICO to Fund Your Small Business

Raising capital for a new business is no small task. Entrepreneurs are faced with several options, including self-financing their startups, taking out a SBA business loan, or seeking angel investors to get their businesses off the ground. One method of raising funds for a new business or project is to use an ICO, short for…

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