How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone.

To stay top of mind with your target audience requires strategy, planning, and consistency. Do your market research by checking out your audience. Where are they spending their time? Building your brand message takes time if done right, but make sure it is exceptional and consistent across all platforms.

As an entrepreneur or founder, it can be difficult to carve out the time for social media among all the other to-dos on your plate. Funds may be tight in the early stages of business, and your time is valuable. It’s helpful to automate tasks.

To build successful social media for your startup, first evaluate your goals. What makes your business unique? Set goal metrics by considering what’s most important to your company and breaking that down into small digestible objectives. A consistent social media strategy with quality content is what will set your business apart and attract customers. The key is to engage with your audience across all channels. It’s also helpful to automate tasks where possible.

For a more in-depth look, view this step-by-step guide to social media for startups and small businesses by Valpak. It covers everything from crafting SMART social media goals and metrics to building a robust omnichannel marketing experience. Whether you’re just starting out or looking to refresh your startup’s social media, this robust guide contains helpful how-to’s and tips to point you in the right direction.


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