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May 31, 2019

How Well Do You Know Your Brand? Understanding Your Brand’s Archetype

Knowing and understanding your brand archetype is the first step to perfecting your brand’s identity Every successful entrepreneur understands the unquestionable importance and power of brand equity. However, in order to build a successful brand, it requires clear direction, consistency, and attention to details. The famous Swiss psychologist Carl Jung came up with twelve archetypes…

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