As the world is becoming more and more in tune with the digital trends, grabbing people’s attention and coming up with effective marketing campaigns have also shifted to the World Wide Web.
Today, almost everybody uses the internet on a daily basis and has at least one active social media account. If you want to run a successful business, it is essential for you to be familiar with digital marketing trends and stats.
Being ranked high by the online search engines is the ultimate goal for every company out there. Speaking of search engines, Google is responsible for 94% of the total organic traffic on the web, and people search on Google almost every day.
General knowledge of the SEO and keywords will always come in handy. Namely, the top five results on Google for a keyword get up to 70% of the clicks. Also, half of all searches include keywords, which are four words long or longer.
When it comes to content, you should know that the first page result on Google contains around 1,900 words on average.
Social media plays a huge role in digital marketing as well. Although search engines bring 300% more traffic than SM, the marketing opportunities of social media platforms should not be undermined.
Businesses that have a large number of employees tend to use Twitter as one of their primary tools for advertising. Stats also prove that around 60% of users discover new products using Instagram. Pinterest is also a popular way of searching for merchandise, as 80% of millennials use the platform as a way to decide which items to buy.
Pay per click (PPC) strategy seems to still be effective. Namely, around two-thirds of people tend to click on Google ads when they’re searching for products.
It’s no secret that a lot of people are annoyed by ads online. Add-ons such as Ad Blocker are enjoyed by millions, but they create problems for businesses that are looking to spread the word about their products. Not everything is grim here, though, since 77% of customers would prefer ad filters instead of full-on ad blockers.
There are too many digital marketing trends and stats that we can talk about, but we felt that this subject will be more interesting to you if we presented it in the form of an infographic. Scroll down to see more.