Monthly Archives

February 2020

How to Attract a Venture Capitalist’s Investment

Every day someone comes up with a great idea that they think could make them some money. Some of the time, these ideas are good enough to get off the ground and become actualized as real businesses. However, every business needs capital, and it is for this reason that many entrepreneurs seek out investors. Where…

Top 6 Contract Red Flags to Look Out For

There is a reason contracts are notoriously tricky to understand. Many small business owners choose to skim a contract rather than reading the fine print, but this can ultimately lead to signing off on clauses you were unaware of. If you are an entrepreneur or startup founder, it’s likely you’ve encountered a fair share of…

Startup Marketing Campaigns You Need to Follow

 When you are struggling to launch a business, marketing seems like just another expensive obstacle toward achieving your goal. Yet, more accurately, marketing could mean the difference between a successful startup and a total flop. Instead of mindlessly throwing money at online ad space, you should think more critically about your marketing campaign, especially at…

Five Essential Email Marketing Lessons for Startups

There are more than 30 million small businesses across the United States. That means any startups entering the market faces some serious competition, especially in crowded sectors.  An effective marketing strategy is key to establish a brand, reach target customers, and ultimately demonstrate your value. And email marketing remains a vital element of any good…

Meet Our Curator of the Week: Andrea Perdomo

Each week we introduce you to one of the many talented curators from around the world who help support Techstars Startup Digest. Name: Andrea Perdomo Digest: Diversity & Inclusion Reading List Curator Since: September 2019 Title: Sr. Project Manager for D&I at Techstars Twitter: @Dreaperdomo Andrea is the Sr. Project Manager for D&I at Techstars. Before joining Techstars, she…

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