Monthly Archives

February 2020

Startup Marketing Campaigns You Need to Follow

 When you are struggling to launch a business, marketing seems like just another expensive obstacle toward achieving your goal. Yet, more accurately, marketing could mean the difference between a successful startup and a total flop. Instead of mindlessly throwing money at online ad space, you should think more critically about your marketing campaign, especially at…

Five Essential Email Marketing Lessons for Startups

There are more than 30 million small businesses across the United States. That means any startups entering the market faces some serious competition, especially in crowded sectors.  An effective marketing strategy is key to establish a brand, reach target customers, and ultimately demonstrate your value. And email marketing remains a vital element of any good…

Meet Our Curator of the Week: Andrea Perdomo

Each week we introduce you to one of the many talented curators from around the world who help support Techstars Startup Digest. Name: Andrea Perdomo Digest: Diversity & Inclusion Reading List Curator Since: September 2019 Title: Sr. Project Manager for D&I at Techstars Twitter: @Dreaperdomo Andrea is the Sr. Project Manager for D&I at Techstars. Before joining Techstars, she…

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