Deciding whether or not to have a social media presence isn’t really an option for brands today. While it might have been just a nice touch in the past, social media has now become its own full-blown customer service channel. And like any customer service channel, consumers have high expectations for companies on social. In order to improve your “social CX” and make sure you’re living up to customer expectations, take a look at the guide below from Chattermill. It outlines the strategies brands need to be improving on in order to stay at the top of the competition.