Courtney Buchanan Courtney Buchanan

Courtney Buchanan is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. Her writing has been featured in Harvard Business Review, The Wall Street Journal and Inc.

Sales Efficiency: Data is Key to Top of Funnel Success

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Sales teams are constantly looking for more efficient ways to move prospects from the top of…

How Sales Reps Can Use Funding Data to Identify Their Next Big Money Prospect

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Just three years ago, the food delivery business started to take off, with more than $1…

Optimize Sales Ops by Integrating Data-Driven Tools

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Sales reps used to spend endless hours inputting information into CRM systems to arm their…

How a Bottom-Up Approach Can Help You Sell to the Big Guys

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Enterprise sales reps typically have taken a top-down approach, talking to C-level executives since they’re…

Your Sales Success Depends on These 4 Data Points

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. You’ve heard about the importance of data-driven insights and you likely already use data to…

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