Melissa Haywood Melissa Haywood

Melissa Haywood’s career started almost 20 years ago, straight out of university, into Direct Marketing whilst also being in the print industry of a different kind. She built her career first managing databases and direct mail, followed by an expansion into a Marketing Director’s role that also managed, email, website, display marketing, search marketing and social media. Today, Melissa Haywood is now Head of Vistaprint in Australia and applying all her skills to the exciting world of customised products, helping everyday Australians grow their own businesses successfully.

Top 5 Tips to Promote Sales Using Social Media

1. Utilize the relevant platforms. Why spend precious time and energy on platforms that your key demographic is not engaging with? Look at your target demographic and try to find out where they’re most active. For example, if your business is B2B based, LinkedIn is where you should invest time and energy. However, Instagram is…

Expressing Your Business via Imagery

That old saying of “a picture is worth a thousand words” has never been truer than it is in the Instagram age. In today’s image-obsessed world, every business owner needs to think about how they can use strong design elements to visually elevate their business. Melissa Haywood, Head of Vistaprint Australia, says, “For entrepreneurs and small business owners looking to create a strong…

Top 4 Tips on Increasing Your Digital Footprint

Years ago, a simple Yellow Page’s advert would have been all that was needed to for a company’s marketing strategy. Now, the client and customer experience starts online – reinforcing the importance of a positive and influential digital footprint. Melissa Haywood, Head of Vistaprint Australia, says an early adoption of some basic strategies can help build a solid foundation…

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