Nick Rojas Nick Rojas

Nick Rojas combines 20 years of experience working with and consulting for small to medium business and a passion for journalism to help readers grow. He writes about technology, marketing, and social media for the aspiring entrepreneur. When Nick is not sharing his expertise, he can be found spending time at the beach with his dog Presto.

APIs To Enhance Your Customer’s Shopping Experience

APIs, or application program interfaces, are common tools used throughout the technological world. They allow programs to talk to other programs, allowing for more complex actions to take place. Companies use APIs to do business with other companies’ programs, making for some fantastic collaborations. APIs are used in industries from the financial world to the…

6 Ways Crowdsourcing Improves Your Digital Marketing Strategy

Creating digital marketing content takes time and manpower. Even professionals who create content constantly can feel overwhelmed by needing to create original, creative content that is interesting and relevant. If you are starting to run out of ideas, just know that it is a common problem. However, there is a solution for this problem –…

Environmental Impact of Electric Vehicles

Hybrid and electric vehicles (EV) have been around since the early 1900s. It wasn’t until Toyota debuted the Prius in 2000 as the first mass-produced hybrid, that the general public caught wind of new advancements. Apart from the trailblazers Tesla, Nissan, and Toyota, several other auto companies now offer more affordable options. With so many…

Ways to Protect Your Customer Data

Data has become a priority for businesses of all sizes. Data greatly informs how a company will behave, especially when it comes to marketing and advertising. Customer data such as location, age, gender, social security number, and credit card information is collected by companies every single day. Unfortunately, this type of data can be detrimental…

The ‘Amazon Effect’: How E-Commerce Is Changing in 2019

E-commerce is the buying and selling of goods and/or services via the internet. E-commerce was first introduced in 1991 and has become increasingly popular in today’s society. According to Statista, worldwide e-commerce sales were over 2.8 trillion US dollars in the year 2018, and are projected to reach over 4.88 trillion US dollars by the…

Everything You Need to Know about Database Marketing

Database marketing is becoming more and more popular in today’s business world, and for good reason. According to Forbes, companies who adopt data-driven marketing are more likely to have an advantage over their competition and increase profitability. Although database marketing is popular, there are still a lot of business owners and CEOs who do not…

How to Boost E-Commerce Sales

If you own a business with an e-commerce platform or are considering starting one to further share your product or service, and don’t feel like it is hitting its full potential, you could benefit from specialized techniques to boost sales. These tips will help you reach more customers, sell more products, and hit new unique…

Building the Shipping Experience of the Future

In the past decade, consumers have experienced revolutionary innovations regarding how they access products. In the age of Google and Amazon, all the products and services you could ever want are available at the click of a button. And consumers are loving it! In 2017, e-commerce sales hit $448 billion. Additionally, same and next day shipping…

How to Put Your Business Through a Financial Detox

The following is a guest post by Nick Rojas. Nick combines 20 years of experience working with and consulting for small to medium businesses and a passion for journalism to help readers grow. Health is wealth – this saying is often construed to mean that being healthy is just as important, if not more important,…

The 3 Most Crucial Ways to Protect Your Startup from Cyber Attacks

The following is a guest post by Nick Rojas. Nick combines 20 years of experience working with and consulting for small to medium businesses and a passion for journalism to help readers grow. Technology and the internet afford modern conveniences that businesses did not possess many years ago. However, with those conveniences, there also comes…

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