Category: Community Voices

Your Startup Needs SEO to Survive

Unlike Search Engine Optimization (SEO) for a traditional business, one that’s already established and plugging along, SEO for startups have a much steeper uphill climb. With no existing brand awareness yet the same sort of hurdles to clear in order to show up in search — not to mention a limited budget — startups have…

What Is a Wireframe?

When developing and designing your website or app, it’s important to get the lay of the land first. Would you ever attempt to build a house without a proper blueprint? Constructing wireframes is a necessary step in the development process to make sure your UI and UX are on point. Plus, it should be a…

The Importance of Product Launch Marketing

For any new product to succeed in the market, it must be preceded by a powerful product launch. As a matter of fact, most successful business people will tell you that, of the entire product development process, product launching is the one that can make or break the whole process. That explains why such business…

Environmental Impact of Electric Vehicles

Hybrid and electric vehicles (EV) have been around since the early 1900s. It wasn’t until Toyota debuted the Prius in 2000 as the first mass-produced hybrid, that the general public caught wind of new advancements. Apart from the trailblazers Tesla, Nissan, and Toyota, several other auto companies now offer more affordable options. With so many…

What Every First-Time Startup Founder Should Know

The modern world affords endless opportunities for people who have enough grit and determination to run their own business. Starting a company is one thing, but maintaining momentum is another matter entirely. As a matter of fact, statistics show that 70% of startups fail to celebrate their 10th birthday. While many get intimidated by startup…

Ways to Protect Your Customer Data

Data has become a priority for businesses of all sizes. Data greatly informs how a company will behave, especially when it comes to marketing and advertising. Customer data such as location, age, gender, social security number, and credit card information is collected by companies every single day. Unfortunately, this type of data can be detrimental…

5 Methods for Improving Your Sales Funnel

Perhaps your highly-trafficked site isn’t getting adequate conversions. Or maybe customers click through your emails but fail to commit. Possibly quarterly sales goals are routinely missed. Clamping down on customer churn is a great way to keep your numbers looking good, but it’s only one part of the equation. If your business is suffering from…

The ‘Amazon Effect’: How E-Commerce Is Changing in 2019

E-commerce is the buying and selling of goods and/or services via the internet. E-commerce was first introduced in 1991 and has become increasingly popular in today’s society. According to Statista, worldwide e-commerce sales were over 2.8 trillion US dollars in the year 2018, and are projected to reach over 4.88 trillion US dollars by the…

Digital Marketing Stats You Probably Didn’t Know

As the world is becoming more and more in tune with the digital trends, grabbing people’s attention and coming up with effective marketing campaigns have also shifted to the World Wide Web. Today, almost everybody uses the internet on a daily basis and has at least one active social media account. If you want to…

Making Working Vacations Work For Your Company

Science says vacations are good for your health, happiness, and workplace productivity. But try telling that to the nearly half of the U.S.-based workforce who didn’t use up all of their allotted vacation days last year. From unsupportive managers, to too many deadlines, to fearing the backlog they’d return to, overworked Americans cite a laundry…

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