Category: Community Voices

Everything You Need to Know about Database Marketing

Database marketing is becoming more and more popular in today’s business world, and for good reason. According to Forbes, companies who adopt data-driven marketing are more likely to have an advantage over their competition and increase profitability. Although database marketing is popular, there are still a lot of business owners and CEOs who do not…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

How to Use an ICO to Fund Your Small Business

Raising capital for a new business is no small task. Entrepreneurs are faced with several options, including self-financing their startups, taking out a SBA business loan, or seeking angel investors to get their businesses off the ground. One method of raising funds for a new business or project is to use an ICO, short for…

How to Boost E-Commerce Sales

If you own a business with an e-commerce platform or are considering starting one to further share your product or service, and don’t feel like it is hitting its full potential, you could benefit from specialized techniques to boost sales. These tips will help you reach more customers, sell more products, and hit new unique…

Tips for Growing Your Business Internationally

Looking to take your business to the next level? Think it’s time to cross borders? From developing a strategy to your long-term goal, here are some tips for growing your business internationally. Do Your Research First things first – decide whether expanding to this particular place or area is a good idea. Where will your…

Building the Shipping Experience of the Future

In the past decade, consumers have experienced revolutionary innovations regarding how they access products. In the age of Google and Amazon, all the products and services you could ever want are available at the click of a button. And consumers are loving it! In 2017, e-commerce sales hit $448 billion. Additionally, same and next day shipping…

Copyright Infringement in a Smart, Connected World

From Amazon’s personal assistant, Alexa, to Kolibree’s smart toothbrush, to the Nest learning Thermostat, the march toward an Internet of Things (IoT) shows no signs of waning. By 2020, it is estimated that there will be 50 billion IoT devices installed around the world. In addition, IoT devices are becoming increasingly interconnected—more and more, these…

5 Advanced Marketing Automation Hacks Using AI Technology

The marketing automation market has come a long way since its infant steps way back in 1992. Its revenue accrued $3.86 billion in 2016 and is projected to reach $7.63 billion industry in 2025. Statistics also show that 53% of B2B companies have adopted marketing automation on multiple channels, and a further 37% have an…

A Guide to Getting Your Loan Approved

No startup or small business can succeed without sufficient amount of resources. Whether starting out or expanding, at a certain point of the planning stage, there will arise the question of where to get the missing budget from. In the UK, for those looking for investments, the most common way of attaining funding is getting…

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