Category: Community Voices

What Every First-Time Startup Founder Should Know

The modern world affords endless opportunities for people who have enough grit and determination to run their own business. Starting a company is one thing, but maintaining momentum is another matter entirely. As a matter of fact, statistics show that 70% of startups fail to celebrate their 10th birthday. While many get intimidated by startup…

Ways to Protect Your Customer Data

Data has become a priority for businesses of all sizes. Data greatly informs how a company will behave, especially when it comes to marketing and advertising. Customer data such as location, age, gender, social security number, and credit card information is collected by companies every single day. Unfortunately, this type of data can be detrimental…

5 Methods for Improving Your Sales Funnel

Perhaps your highly-trafficked site isn’t getting adequate conversions. Or maybe customers click through your emails but fail to commit. Possibly quarterly sales goals are routinely missed. Clamping down on customer churn is a great way to keep your numbers looking good, but it’s only one part of the equation. If your business is suffering from…

The ‘Amazon Effect’: How E-Commerce Is Changing in 2019

E-commerce is the buying and selling of goods and/or services via the internet. E-commerce was first introduced in 1991 and has become increasingly popular in today’s society. According to Statista, worldwide e-commerce sales were over 2.8 trillion US dollars in the year 2018, and are projected to reach over 4.88 trillion US dollars by the…

Digital Marketing Stats You Probably Didn’t Know

As the world is becoming more and more in tune with the digital trends, grabbing people’s attention and coming up with effective marketing campaigns have also shifted to the World Wide Web. Today, almost everybody uses the internet on a daily basis and has at least one active social media account. If you want to…

Making Working Vacations Work For Your Company

Science says vacations are good for your health, happiness, and workplace productivity. But try telling that to the nearly half of the U.S.-based workforce who didn’t use up all of their allotted vacation days last year. From unsupportive managers, to too many deadlines, to fearing the backlog they’d return to, overworked Americans cite a laundry…

Everything You Need to Know about Database Marketing

Database marketing is becoming more and more popular in today’s business world, and for good reason. According to Forbes, companies who adopt data-driven marketing are more likely to have an advantage over their competition and increase profitability. Although database marketing is popular, there are still a lot of business owners and CEOs who do not…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

How to Use an ICO to Fund Your Small Business

Raising capital for a new business is no small task. Entrepreneurs are faced with several options, including self-financing their startups, taking out a SBA business loan, or seeking angel investors to get their businesses off the ground. One method of raising funds for a new business or project is to use an ICO, short for…

How to Boost E-Commerce Sales

If you own a business with an e-commerce platform or are considering starting one to further share your product or service, and don’t feel like it is hitting its full potential, you could benefit from specialized techniques to boost sales. These tips will help you reach more customers, sell more products, and hit new unique…

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