Category: Resources

How Startup Funding Works (Explained With Pie)

Starting your business can be a scary process – figuring out through trial and error what works and what doesn’t. Whether you are self-funding your small business or seeking investors to bring your idea to life, we have you covered. While you may think of funding as something that’s done all at once, it’s actually…

APIs To Enhance Your Customer’s Shopping Experience

APIs, or application program interfaces, are common tools used throughout the technological world. They allow programs to talk to other programs, allowing for more complex actions to take place. Companies use APIs to do business with other companies’ programs, making for some fantastic collaborations. APIs are used in industries from the financial world to the…

6 Ways Crowdsourcing Improves Your Digital Marketing Strategy

Creating digital marketing content takes time and manpower. Even professionals who create content constantly can feel overwhelmed by needing to create original, creative content that is interesting and relevant. If you are starting to run out of ideas, just know that it is a common problem. However, there is a solution for this problem –…

The Best Apps for Work-Life Balance

The American workplace has become so stressful that it’s now the fifth leading cause of death in the US, and a study by the American Psychological Association, showed that most people consider work their number one source of stress. Culturally, Americans have some work to do when it comes to work.  Luckily, organizations, media publications…

5 UX Design Mistakes That Are Killing Your Retention Rates

Mistakes happen, but a bad user experience could cost you big time. What happens when Uber doesn’t load fast enough? You open Lyft. The worst-case scenario is the users go directly to a competitor – which is why you need to make sure they are happy. But what exactly keeps your users coming back for…

Your Startup Needs SEO to Survive

Unlike Search Engine Optimization (SEO) for a traditional business, one that’s already established and plugging along, SEO for startups have a much steeper uphill climb. With no existing brand awareness yet the same sort of hurdles to clear in order to show up in search — not to mention a limited budget — startups have…

What Is a Wireframe?

When developing and designing your website or app, it’s important to get the lay of the land first. Would you ever attempt to build a house without a proper blueprint? Constructing wireframes is a necessary step in the development process to make sure your UI and UX are on point. Plus, it should be a…

The Importance of Product Launch Marketing

For any new product to succeed in the market, it must be preceded by a powerful product launch. As a matter of fact, most successful business people will tell you that, of the entire product development process, product launching is the one that can make or break the whole process. That explains why such business…

What Every First-Time Startup Founder Should Know

The modern world affords endless opportunities for people who have enough grit and determination to run their own business. Starting a company is one thing, but maintaining momentum is another matter entirely. As a matter of fact, statistics show that 70% of startups fail to celebrate their 10th birthday. While many get intimidated by startup…

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