Category: Resources

6 Ways Crowdsourcing Improves Your Digital Marketing Strategy

Creating digital marketing content takes time and manpower. Even professionals who create content constantly can feel overwhelmed by needing to create original, creative content that is interesting and relevant. If you are starting to run out of ideas, just know that it is a common problem. However, there is a solution for this problem –…

The Best Apps for Work-Life Balance

The American workplace has become so stressful that it’s now the fifth leading cause of death in the US, and a study by the American Psychological Association, showed that most people consider work their number one source of stress. Culturally, Americans have some work to do when it comes to work.  Luckily, organizations, media publications…

5 UX Design Mistakes That Are Killing Your Retention Rates

Mistakes happen, but a bad user experience could cost you big time. What happens when Uber doesn’t load fast enough? You open Lyft. The worst-case scenario is the users go directly to a competitor – which is why you need to make sure they are happy. But what exactly keeps your users coming back for…

Your Startup Needs SEO to Survive

Unlike Search Engine Optimization (SEO) for a traditional business, one that’s already established and plugging along, SEO for startups have a much steeper uphill climb. With no existing brand awareness yet the same sort of hurdles to clear in order to show up in search — not to mention a limited budget — startups have…

What Is a Wireframe?

When developing and designing your website or app, it’s important to get the lay of the land first. Would you ever attempt to build a house without a proper blueprint? Constructing wireframes is a necessary step in the development process to make sure your UI and UX are on point. Plus, it should be a…

The Importance of Product Launch Marketing

For any new product to succeed in the market, it must be preceded by a powerful product launch. As a matter of fact, most successful business people will tell you that, of the entire product development process, product launching is the one that can make or break the whole process. That explains why such business…

What Every First-Time Startup Founder Should Know

The modern world affords endless opportunities for people who have enough grit and determination to run their own business. Starting a company is one thing, but maintaining momentum is another matter entirely. As a matter of fact, statistics show that 70% of startups fail to celebrate their 10th birthday. While many get intimidated by startup…

Ways to Protect Your Customer Data

Data has become a priority for businesses of all sizes. Data greatly informs how a company will behave, especially when it comes to marketing and advertising. Customer data such as location, age, gender, social security number, and credit card information is collected by companies every single day. Unfortunately, this type of data can be detrimental…

5 Methods for Improving Your Sales Funnel

Perhaps your highly-trafficked site isn’t getting adequate conversions. Or maybe customers click through your emails but fail to commit. Possibly quarterly sales goals are routinely missed. Clamping down on customer churn is a great way to keep your numbers looking good, but it’s only one part of the equation. If your business is suffering from…

Pin It on Pinterest