The ‘Amazon Effect’: How E-Commerce Is Changing in 2019

E-commerce is the buying and selling of goods and/or services via the internet. E-commerce was first introduced in 1991 and has become increasingly popular in today’s society. According to Statista, worldwide e-commerce sales were over 2.8 trillion US dollars in the year 2018, and are projected to reach over 4.88 trillion US dollars by the…

Digital Marketing Stats You Probably Didn’t Know

As the world is becoming more and more in tune with the digital trends, grabbing people’s attention and coming up with effective marketing campaigns have also shifted to the World Wide Web. Today, almost everybody uses the internet on a daily basis and has at least one active social media account. If you want to…

How Well Do You Know Your Brand? Understanding Your Brand’s Archetype

Knowing and understanding your brand archetype is the first step to perfecting your brand’s identity Every successful entrepreneur understands the unquestionable importance and power of brand equity. However, in order to build a successful brand, it requires clear direction, consistency, and attention to details. The famous Swiss psychologist Carl Jung came up with twelve archetypes…

Making Working Vacations Work For Your Company

Science says vacations are good for your health, happiness, and workplace productivity. But try telling that to the nearly half of the U.S.-based workforce who didn’t use up all of their allotted vacation days last year. From unsupportive managers, to too many deadlines, to fearing the backlog they’d return to, overworked Americans cite a laundry…

Everything You Need to Know about Database Marketing

Database marketing is becoming more and more popular in today’s business world, and for good reason. According to Forbes, companies who adopt data-driven marketing are more likely to have an advantage over their competition and increase profitability. Although database marketing is popular, there are still a lot of business owners and CEOs who do not…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

How to Use an ICO to Fund Your Small Business

Raising capital for a new business is no small task. Entrepreneurs are faced with several options, including self-financing their startups, taking out a SBA business loan, or seeking angel investors to get their businesses off the ground. One method of raising funds for a new business or project is to use an ICO, short for…

How to Boost E-Commerce Sales

If you own a business with an e-commerce platform or are considering starting one to further share your product or service, and don’t feel like it is hitting its full potential, you could benefit from specialized techniques to boost sales. These tips will help you reach more customers, sell more products, and hit new unique…

Tips for Growing Your Business Internationally

Looking to take your business to the next level? Think it’s time to cross borders? From developing a strategy to your long-term goal, here are some tips for growing your business internationally. Do Your Research First things first – decide whether expanding to this particular place or area is a good idea. Where will your…

Building the Shipping Experience of the Future

In the past decade, consumers have experienced revolutionary innovations regarding how they access products. In the age of Google and Amazon, all the products and services you could ever want are available at the click of a button. And consumers are loving it! In 2017, e-commerce sales hit $448 billion. Additionally, same and next day shipping…

Pin It on Pinterest