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brand

Five Essential Email Marketing Lessons for Startups

There are more than 30 million small businesses across the United States. That means any startups entering the market faces some serious competition, especially in crowded sectors.  An effective marketing strategy is key to establish a brand, reach target customers, and ultimately demonstrate your value. And email marketing remains a vital element of any good…

Business Ethics and Social Responsibility for Startups

Now more than ever, how a business conducts itself, ethically speaking, can change the trajectory of success. But “ethical” has a tendency to be a slippery slope. Who isn’t familiar with the scandals of Enron, Bernie Madoff, or the Lehman Brothers? Each of their stories is a testament as to why it’s important to implement ethical…

6 Ways Crowdsourcing Improves Your Digital Marketing Strategy

Creating digital marketing content takes time and manpower. Even professionals who create content constantly can feel overwhelmed by needing to create original, creative content that is interesting and relevant. If you are starting to run out of ideas, just know that it is a common problem. However, there is a solution for this problem –…

5 UX Design Mistakes That Are Killing Your Retention Rates

Mistakes happen, but a bad user experience could cost you big time. What happens when Uber doesn’t load fast enough? You open Lyft. The worst-case scenario is the users go directly to a competitor – which is why you need to make sure they are happy. But what exactly keeps your users coming back for…

Your Startup Needs SEO to Survive

Unlike Search Engine Optimization (SEO) for a traditional business, one that’s already established and plugging along, SEO for startups have a much steeper uphill climb. With no existing brand awareness yet the same sort of hurdles to clear in order to show up in search — not to mention a limited budget — startups have…

The Importance of Product Launch Marketing

For any new product to succeed in the market, it must be preceded by a powerful product launch. As a matter of fact, most successful business people will tell you that, of the entire product development process, product launching is the one that can make or break the whole process. That explains why such business…

How Well Do You Know Your Brand? Understanding Your Brand’s Archetype

Knowing and understanding your brand archetype is the first step to perfecting your brand’s identity Every successful entrepreneur understands the unquestionable importance and power of brand equity. However, in order to build a successful brand, it requires clear direction, consistency, and attention to details. The famous Swiss psychologist Carl Jung came up with twelve archetypes…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

Why You Should Regularly Audit Your Web Presence

Our highly-digital, highly-connected world means having a strong web presence is an absolute must. You need to be active on social media, maintain a pristine website, keep up with your blog, and develop a strong SEO strategy. However, a big part of succeeding in your online efforts is performing regular audits of your web presence.…

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