Tag

brand

How Well Do You Know Your Brand? Understanding Your Brand’s Archetype

Knowing and understanding your brand archetype is the first step to perfecting your brand’s identity Every successful entrepreneur understands the unquestionable importance and power of brand equity. However, in order to build a successful brand, it requires clear direction, consistency, and attention to details. The famous Swiss psychologist Carl Jung came up with twelve archetypes…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

Why You Should Regularly Audit Your Web Presence

Our highly-digital, highly-connected world means having a strong web presence is an absolute must. You need to be active on social media, maintain a pristine website, keep up with your blog, and develop a strong SEO strategy. However, a big part of succeeding in your online efforts is performing regular audits of your web presence.…

Top 5 Tips to Promote Sales Using Social Media

1. Utilize the relevant platforms. Why spend precious time and energy on platforms that your key demographic is not engaging with? Look at your target demographic and try to find out where they’re most active. For example, if your business is B2B based, LinkedIn is where you should invest time and energy. However, Instagram is…

Starting a Business in China: How to Avoid Failure

China is an attractive market for many startup ventures. With more than 1 billion Chinese people and an annual growth rate of over 7%, it is easy to see why. Many startups have set China as their go-to destination when they are ready to expand abroad. However, it is not all roses and rainbows in…

The Bright Road Ahead for Influencer Marketing

The following is a guest post by Valli Vishnubhotla, an SEO professional working at AWM Network. Valli writes for Market Inspector and Greenmatch, B2B digital marketplaces in Europe. Why is influencer marketing the new trend in the digital marketing world? Various brands have been using influencers to advocate for their products to their target audience. This technique has given them high returns…

How to Organically Market Your Brand on Instagram

The following is a guest post by Valli Vishnubhotla, an SEO professional working at AWM Network. Valli writes for Market Inspector and Greenmatch, B2B digital marketplaces in Europe. Instagram is a great marketing tool that has been enabling people, brands and businesses to promote themselves and reach out to the global audience without having a huge marketing budget. Even the biggest of…

4 Strategies for Understanding What Your Customers Actually Want

The following is a guest post by Kenny Kline, a serial entrepreneur. His ventures are primarily focused on media and digital marketing. You can follow him on Twitter @ThisBeKenny. Today’s consumers are more discerning than ever before. A less diplomatic way of saying that is: Modern customers are significantly less willing to trust a company and remain…

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