Tag

consumers

The Bright Road Ahead for Influencer Marketing

The following is a guest post by Valli Vishnubhotla, an SEO professional working at AWM Network. Valli writes for Market Inspector and Greenmatch, B2B digital marketplaces in Europe. Why is influencer marketing the new trend in the digital marketing world? Various brands have been using influencers to advocate for their products to their target audience. This technique has given them high returns…

4 Strategies for Understanding What Your Customers Actually Want

The following is a guest post by Kenny Kline, a serial entrepreneur. His ventures are primarily focused on media and digital marketing. You can follow him on Twitter @ThisBeKenny. Today’s consumers are more discerning than ever before. A less diplomatic way of saying that is: Modern customers are significantly less willing to trust a company and remain…

4 Ways to Deliver Faster Real-Time Customer Service

The following is a guest post by Roy Rasmussen, co-author of “Publishing for Publicity.” Roy is a freelance copywriter who helps small businesses get more customers and make more sales. In today’s mobile society, consumers have come to expect instant service. Thirty-two percent of customers who complain about a brand through social media expect a response…

Anatomy of Effective Web Design

The following is a guest post by Valli Vishnubhotla, an SEO professional working at AWM Network. Valli writes for Market Inspector and Greenmatch, B2B digital marketplaces in Europe. A good web design gives the first impression of a business or a brand. Having a website in today’s world has become a necessity for every business because people look up online…

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