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firmographics

Optimize Sales Ops by Integrating Data-Driven Tools

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Sales reps used to spend endless hours inputting information into CRM systems to arm their…

Your Sales Success Depends on These 4 Data Points

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. You’ve heard about the importance of data-driven insights and you likely already use data to…

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