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market research

6 Ways Crowdsourcing Improves Your Digital Marketing Strategy

Creating digital marketing content takes time and manpower. Even professionals who create content constantly can feel overwhelmed by needing to create original, creative content that is interesting and relevant. If you are starting to run out of ideas, just know that it is a common problem. However, there is a solution for this problem –…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

The Importance of Market Research

The following is a guest post by Marketest, a market research company that specializes in helping startups and small businesses. Often, both entrepreneurs and business owners ask themselves the following questions: Am I providing something that is wanted or needed in the market? Where and how potential customers would prefer to buy? Who is most likely…

Essential Startup Advice for Defining Your Business Model

The following is a guest post by Innovate UK, the British government’s innovation agency. They are focused on finding British businesses and entrepreneurs who can use new science and technology to drive economic growth. Follow Innovate UK on Twitter: @innovateuk. Your business model is critically important to your startup – in its purest form, it’s make or break.…

5 Familiar Fears All Startups Face

The following is a guest post by Tiffany Rowe. Tiffany is a Marketing Administrator at Seek Visibility, where she assists clients in contributing resourceful content throughout the web. Business is risky. In the blink of an eye, a promising startup can crash and burn – taking a sizeable chunk of its owner’s personal assets with it.…

How to Conduct Market Research in 5 Steps

The following is a guest post by Marketest, a market research company that specializes in helping startups and small businesses. One of the easiest things for startuppers to believe is to launch their new businesses by moving directly into the market. Falling into this trap is not uncommon and has increased the number of failing…

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