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marketing

Clare Bennett

Meet Our Curator of the Week: Clare Bennett

Each week we introduce you to one of the many talented curators from around the world who help support Techstars Startup Digest. Name: Clare Bennett Digest: Women Entrepreneurship Curator Since: September 2017 Title: Director of Marketing at Morning Consult Twitter: @YMCMBennett Director with eight years experience spanning marketing, communications, & editorial. Hyper-organized, collaborative, always learning, &…

Startup Marketing Campaigns You Need to Follow

 When you are struggling to launch a business, marketing seems like just another expensive obstacle toward achieving your goal. Yet, more accurately, marketing could mean the difference between a successful startup and a total flop. Instead of mindlessly throwing money at online ad space, you should think more critically about your marketing campaign, especially at…

Meet Our Curator of the Week: Sinéad O’Keeffe

Each week we introduce you to one of the many talented curators from around the world who help support Techstars Startup Digest. Name: Sinéad O’Keeffe Digest: Fashion Tech reading list Curator Since: November 2019 Title: Facilitator and Community Leader @Techstars Twitter: @sineadok353 A highly driven & innovative professional, with a background and experience in communication,…

The Importance of Product Launch Marketing

For any new product to succeed in the market, it must be preceded by a powerful product launch. As a matter of fact, most successful business people will tell you that, of the entire product development process, product launching is the one that can make or break the whole process. That explains why such business…

Digital Marketing Stats You Probably Didn’t Know

As the world is becoming more and more in tune with the digital trends, grabbing people’s attention and coming up with effective marketing campaigns have also shifted to the World Wide Web. Today, almost everybody uses the internet on a daily basis and has at least one active social media account. If you want to…

How Well Do You Know Your Brand? Understanding Your Brand’s Archetype

Knowing and understanding your brand archetype is the first step to perfecting your brand’s identity Every successful entrepreneur understands the unquestionable importance and power of brand equity. However, in order to build a successful brand, it requires clear direction, consistency, and attention to details. The famous Swiss psychologist Carl Jung came up with twelve archetypes…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

Tips for Growing Your Business Internationally

Looking to take your business to the next level? Think it’s time to cross borders? From developing a strategy to your long-term goal, here are some tips for growing your business internationally. Do Your Research First things first – decide whether expanding to this particular place or area is a good idea. Where will your…

How Businesses Use Instagram Stories

Create Your Own Instagram Adventure Instagram has finally passed the 1 billion user mark. It is a remarkable progress considering that just five years ago, they only had around 130 million users. It is also something that has made the marketers all over the world stand up and take notice. There are so many business…

Indebted to the Pioneers: How the Need for Innovation Sparked the Birth of the Tech Industry

[Part Two of a Two-Part Series. Part One here.] Successful startups often emphasize their grassroots aspects. In part one of this series, we talked about the origins of startup culture and the DIY attitude that is prevalent in the tech industry. But there’s more to modern startup culture than that. Today, it is in many…

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