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marketing

Indebted to the Pioneers: How the Need for Innovation Sparked the Birth of the Tech Industry

[Part Two of a Two-Part Series. Part One here.] Successful startups often emphasize their grassroots aspects. In part one of this series, we talked about the origins of startup culture and the DIY attitude that is prevalent in the tech industry. But there’s more to modern startup culture than that. Today, it is in many…

Meet Our Curator of the Week: Jenny Björklöf

Name: Jenny Björklöf Digest: Ghent Curator Since: January 2018 Title: Event & Marketing Specialist | Entrepreneur, Startup & SAAS Supporter Twitter: @JennyBjorklof Connecting people with opportunities is my mission in life. I do this by combining entrepreneurship, events & marketing in several functions. FOUNDER: EventJenny. ONLINE COMMUNITY MANAGER: SaaStock. CO-PRODUCER: Event Marketing School. CHAIRMAN: Entrepreneurs Anonymous. I’m from 🇫🇮,…

Meet Our Curator of the Week: Scott Brovsky

Name: Scott Brovsky Digest: Riverside County Curator Since: July 2017 Title: Startup mentor/advisor | Associate Director at UC Riverside and EPIC SBDC Twitter: @brovsky Startup mentor, helping build an Inland Empire tech startup ecosystem. Associate Director at UC Riverside and EPIC SBDC. Past: Co-Founder @LITProLIVE; Head of Marketing at VC-funded mobile games studio Muti Labs; launched…

Meet Our Curator of the Week: Irina Scarlat

Name: Irina Scarlat Digest: Bucharest Curator Since: Dec. 2014 Title: Revolut Country Manager, Romania Twitter: @IrinaScarlat Entrepreneur at heart, full-stack marketer and experienced people & projects manager, Irina Scarlat has 7+ years of experience in the tech industry alone. She leads Revolut’s operations in Romania and is committed to putting Romanians back in control of their money. Before…

Gamification for Businesses: Transform Dullness into Engagement

According to sociologists, monotonous and tedious tasks can negatively affect the worker’s happiness. In a search for a solution, experts have found a new strategy: gamification. Market Inspector, a digital B2B marketplace, has created an infographic that will help you understand if this strategy is a good fit for you. What is Gamification and How…

Expressing Your Business via Imagery

That old saying of “a picture is worth a thousand words” has never been truer than it is in the Instagram age. In today’s image-obsessed world, every business owner needs to think about how they can use strong design elements to visually elevate their business. Melissa Haywood, Head of Vistaprint Australia, says, “For entrepreneurs and small business owners looking to create a strong…

6 Reasons To Use Live Chat Support Software

The following is a guest post by JT Ripton, a business consultant and freelance business and marketing writer out of Tempe, AZ. You can follow him on Twitter @JTRipton. Although today’s enterprises use various ways to market products, the utilization of active communications applications provide particular advantages to small businesses. Among these technologies, live chat…

The Tools Your Startup Should Be Using — And Why

The following is a guest post by Danny Wong, an entrepreneur, marketer and writer. He is the co-founder of Blank Label, an award-winning luxury menswear company, and leads marketing for Receiptful, a platform to supercharge all customer interactions for eCommerce stores, and Tenfold, a seamless click-to-dial solution for high-performance sales teams. Thinking about a business idea for a new…

A Comprehensive Guide to Mobile Apps Marketing and SEO

The following is a guest post by Nick Rojas. Nick combines 20 years of experience working with and consulting for small to medium businesses and a passion for journalism to help readers grow. Mobile apps enable companies of all sizes to build deeper relationships with their customers. However, just launching your app does not guarantee…

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