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marketing

Gamification for Businesses: Transform Dullness into Engagement

According to sociologists, monotonous and tedious tasks can negatively affect the worker’s happiness. In a search for a solution, experts have found a new strategy: gamification. Market Inspector, a digital B2B marketplace, has created an infographic that will help you understand if this strategy is a good fit for you. What is Gamification and How…

Expressing Your Business via Imagery

That old saying of “a picture is worth a thousand words” has never been truer than it is in the Instagram age. In today’s image-obsessed world, every business owner needs to think about how they can use strong design elements to visually elevate their business. Melissa Haywood, Head of Vistaprint Australia, says, “For entrepreneurs and small business owners looking to create a strong…

6 Reasons To Use Live Chat Support Software

The following is a guest post by JT Ripton, a business consultant and freelance business and marketing writer out of Tempe, AZ. You can follow him on Twitter @JTRipton. Although today’s enterprises use various ways to market products, the utilization of active communications applications provide particular advantages to small businesses. Among these technologies, live chat…

The Tools Your Startup Should Be Using — And Why

The following is a guest post by Danny Wong, an entrepreneur, marketer and writer. He is the co-founder of Blank Label, an award-winning luxury menswear company, and leads marketing for Receiptful, a platform to supercharge all customer interactions for eCommerce stores, and Tenfold, a seamless click-to-dial solution for high-performance sales teams. Thinking about a business idea for a new…

A Comprehensive Guide to Mobile Apps Marketing and SEO

The following is a guest post by Nick Rojas. Nick combines 20 years of experience working with and consulting for small to medium businesses and a passion for journalism to help readers grow. Mobile apps enable companies of all sizes to build deeper relationships with their customers. However, just launching your app does not guarantee…

7 Tasks Your Startup Must Automate Now

The following is a guest post by JT Ripton, a business consultant and freelance business and marketing writer out of Tempe, AZ. You can follow him on Twitter @JTRipton.  Saving time, and saving money: these are two major points of any business, especially those just getting started. Whether you’re a startup, an entrepreneur, one of…

How to Avoid the 7 Deadly Mistakes of Owning a Small Business

The following is a guest post by Nick Rojas. Nick combines 20 years of experience working with and consulting for small to medium businesses and a passion for journalism to help readers grow. While small businesses have a positively big impact on the U.S. economy, a lot of small business owners fall by the wayside…

The Bright Road Ahead for Influencer Marketing

The following is a guest post by Valli Vishnubhotla, an SEO professional working at AWM Network. Valli writes for Market Inspector and Greenmatch, B2B digital marketplaces in Europe. Why is influencer marketing the new trend in the digital marketing world? Various brands have been using influencers to advocate for their products to their target audience. This technique has given them high returns…

The Riches Are in the Niches

The following is a guest post by ChopDawg.com, an award-winning app development company that has worked with over 180+ startups and companies from all around the globe, helping them bring their web apps, mobile apps, wearable apps and software ideas to life. Follow ChopDawg.com on Twitter at @ChopDawgStudios. About five years ago, I was doing consulting for a…

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