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personalization

Five Essential Email Marketing Lessons for Startups

There are more than 30 million small businesses across the United States. That means any startups entering the market faces some serious competition, especially in crowded sectors.  An effective marketing strategy is key to establish a brand, reach target customers, and ultimately demonstrate your value. And email marketing remains a vital element of any good…

5 Advanced Marketing Automation Hacks Using AI Technology

The marketing automation market has come a long way since its infant steps way back in 1992. Its revenue accrued $3.86 billion in 2016 and is projected to reach $7.63 billion industry in 2025. Statistics also show that 53% of B2B companies have adopted marketing automation on multiple channels, and a further 37% have an…

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