Tag

reputation

The Importance of Product Launch Marketing

For any new product to succeed in the market, it must be preceded by a powerful product launch. As a matter of fact, most successful business people will tell you that, of the entire product development process, product launching is the one that can make or break the whole process. That explains why such business…

Why Small Businesses Should Invest In Apps

If you own a small business, chances are you are struggling to keep up with the rapidly changing digital landscape. Running your day-to-day business activities while managing your social media pages or website at the same time could be taking a toll on you. However, what if there was a more efficient and less tasking…

Top 4 Tips on Increasing Your Digital Footprint

Years ago, a simple Yellow Page’s advert would have been all that was needed to for a company’s marketing strategy. Now, the client and customer experience starts online – reinforcing the importance of a positive and influential digital footprint. Melissa Haywood, Head of Vistaprint Australia, says an early adoption of some basic strategies can help build a solid foundation…

Why Startups Need to Worry About Cybersecurity

The following is a guest post by Cassie Phillips, a cybersecurity advocate and internet securities expert. You can follow her on Twitter @securethoughtsc. Recent reports by GEM show that startups comprise some 100 million new businesses each year. It should come as no surprise then that these companies also are the perfect target market for hackers; many new…

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