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Salesforce

Andrew Ng’s $150M AI Fund, What Boards Actually Do & More Digest Highlights

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from our expert curators.   1. New report suggests app makers should charge more if they want people to buy subscriptions By Verge Digest: Mobile Curator: Edith Yeung Apps in the medium price range had the highest conversion rate…

How to Introduce Your Brand New Company to the World in 5 Easy Steps

The following is a guest post by Jonha Richman, a marketing strategist with over 9 years of experience advising tech startups. Starting a new company can be nerve-wracking on many levels. For startups in particular, you’re probably worried about cash flow and investors, hours that you’re working, and employees—the same stuff as other companies but with…

Optimize Sales Ops by Integrating Data-Driven Tools

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Sales reps used to spend endless hours inputting information into CRM systems to arm their…

Scale or Fail: Critical Tools for Agile Growth

The following is a guest post by Sara Parker, an experienced writer and editor. Sara has made her career in content and social media marketing. It’s a hard market for startups and small businesses. Not only do you have to compete with the big corporations, but you have to compete against your fellow small businesses. Even if…

PR: Know When to Bunt, But Don’t Forget to Swing for the Fences

The following is a guest post by Gregg Johnson. Gregg is the CEO of Invoca, a call center intelligence service. He is a seasoned digital marketing and SaaS leader, with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands. Most recently,…

How Does the “Salesforce MBA” Stack Up?

The following is a guest post by Gregg Johnson. Gregg is the CEO of Invoca, a call center intelligence service. He is a seasoned digital marketing and SaaS leader, with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands. Most recently,…

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