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social media

8 Ways to Take Your Social CX to the Next Level

Deciding whether or not to have a social media presence isn’t really an option for brands today. While it might have been just a nice touch in the past, social media has now become its own full-blown customer service channel. And like any customer service channel, consumers have high expectations for companies on social. In…

Startup Marketing Campaigns You Need to Follow

 When you are struggling to launch a business, marketing seems like just another expensive obstacle toward achieving your goal. Yet, more accurately, marketing could mean the difference between a successful startup and a total flop. Instead of mindlessly throwing money at online ad space, you should think more critically about your marketing campaign, especially at…

Five Essential Email Marketing Lessons for Startups

There are more than 30 million small businesses across the United States. That means any startups entering the market faces some serious competition, especially in crowded sectors.  An effective marketing strategy is key to establish a brand, reach target customers, and ultimately demonstrate your value. And email marketing remains a vital element of any good…

6 Ways Crowdsourcing Improves Your Digital Marketing Strategy

Creating digital marketing content takes time and manpower. Even professionals who create content constantly can feel overwhelmed by needing to create original, creative content that is interesting and relevant. If you are starting to run out of ideas, just know that it is a common problem. However, there is a solution for this problem –…

Meet Our Curator of the Week: Megan D. Moore

Each week we introduce you to one of the many talented curators from around the world who support Techstars Startup Digest.   Name: Megan D. Moore Digest: Palm Beach County Curator Since: September 2017 Title: Research Communications Manager, FAU Division of Research As an experienced marketing strategist and branding specialist, I help lead the marketing…

Digital Marketing Stats You Probably Didn’t Know

As the world is becoming more and more in tune with the digital trends, grabbing people’s attention and coming up with effective marketing campaigns have also shifted to the World Wide Web. Today, almost everybody uses the internet on a daily basis and has at least one active social media account. If you want to…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

How to Boost E-Commerce Sales

If you own a business with an e-commerce platform or are considering starting one to further share your product or service, and don’t feel like it is hitting its full potential, you could benefit from specialized techniques to boost sales. These tips will help you reach more customers, sell more products, and hit new unique…

Why You Should Regularly Audit Your Web Presence

Our highly-digital, highly-connected world means having a strong web presence is an absolute must. You need to be active on social media, maintain a pristine website, keep up with your blog, and develop a strong SEO strategy. However, a big part of succeeding in your online efforts is performing regular audits of your web presence.…

How Businesses Use Instagram Stories

Create Your Own Instagram Adventure Instagram has finally passed the 1 billion user mark. It is a remarkable progress considering that just five years ago, they only had around 130 million users. It is also something that has made the marketers all over the world stand up and take notice. There are so many business…

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