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social media

Meet Our Curator of the Week: Megan D. Moore

Each week we introduce you to one of the many talented curators from around the world who support Techstars Startup Digest.   Name: Megan D. Moore Digest: Palm Beach County Curator Since: September 2017 Title: Research Communications Manager, FAU Division of Research As an experienced marketing strategist and branding specialist, I help lead the marketing…

Digital Marketing Stats You Probably Didn’t Know

As the world is becoming more and more in tune with the digital trends, grabbing people’s attention and coming up with effective marketing campaigns have also shifted to the World Wide Web. Today, almost everybody uses the internet on a daily basis and has at least one active social media account. If you want to…

How to Build Your Startup’s Social Media: In-Depth Guide

Marketing your startup is no easy task. Between every channel and platform, there’s a lot to consider. However, social media can be a successful tool to launch your startup and attract customers. Businesses will spend over $17 billion on social media this year alone. To stay top of mind with your target audience requires strategy,…

How to Boost E-Commerce Sales

If you own a business with an e-commerce platform or are considering starting one to further share your product or service, and don’t feel like it is hitting its full potential, you could benefit from specialized techniques to boost sales. These tips will help you reach more customers, sell more products, and hit new unique…

Why You Should Regularly Audit Your Web Presence

Our highly-digital, highly-connected world means having a strong web presence is an absolute must. You need to be active on social media, maintain a pristine website, keep up with your blog, and develop a strong SEO strategy. However, a big part of succeeding in your online efforts is performing regular audits of your web presence.…

How Businesses Use Instagram Stories

Create Your Own Instagram Adventure Instagram has finally passed the 1 billion user mark. It is a remarkable progress considering that just five years ago, they only had around 130 million users. It is also something that has made the marketers all over the world stand up and take notice. There are so many business…

Why Small Businesses Should Invest In Apps

If you own a small business, chances are you are struggling to keep up with the rapidly changing digital landscape. Running your day-to-day business activities while managing your social media pages or website at the same time could be taking a toll on you. However, what if there was a more efficient and less tasking…

Top 5 Tips to Promote Sales Using Social Media

1. Utilize the relevant platforms. Why spend precious time and energy on platforms that your key demographic is not engaging with? Look at your target demographic and try to find out where they’re most active. For example, if your business is B2B based, LinkedIn is where you should invest time and energy. However, Instagram is…

Top 4 Tips on Increasing Your Digital Footprint

Years ago, a simple Yellow Page’s advert would have been all that was needed to for a company’s marketing strategy. Now, the client and customer experience starts online – reinforcing the importance of a positive and influential digital footprint. Melissa Haywood, Head of Vistaprint Australia, says an early adoption of some basic strategies can help build a solid foundation…

6 Reasons To Use Live Chat Support Software

The following is a guest post by JT Ripton, a business consultant and freelance business and marketing writer out of Tempe, AZ. You can follow him on Twitter @JTRipton. Although today’s enterprises use various ways to market products, the utilization of active communications applications provide particular advantages to small businesses. Among these technologies, live chat…

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