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social media

Top 4 Tips on Increasing Your Digital Footprint

Years ago, a simple Yellow Page’s advert would have been all that was needed to for a company’s marketing strategy. Now, the client and customer experience starts online – reinforcing the importance of a positive and influential digital footprint. Melissa Haywood, Head of Vistaprint Australia, says an early adoption of some basic strategies can help build a solid foundation…

6 Reasons To Use Live Chat Support Software

The following is a guest post by JT Ripton, a business consultant and freelance business and marketing writer out of Tempe, AZ. You can follow him on Twitter @JTRipton. Although today’s enterprises use various ways to market products, the utilization of active communications applications provide particular advantages to small businesses. Among these technologies, live chat…

Hiring Before Firing

The following is a guest post by SavvySME, a business services marketplace for local businesses to discover and hire service providers, whilst enjoying the power of a community for personalised tips and expert advice on everyday challenges. When you first established your business what was one of the things that people said to you when you…

A Comprehensive Guide to Mobile Apps Marketing and SEO

The following is a guest post by Nick Rojas. Nick combines 20 years of experience working with and consulting for small to medium businesses and a passion for journalism to help readers grow. Mobile apps enable companies of all sizes to build deeper relationships with their customers. However, just launching your app does not guarantee…

Meet Our Curator of the Week: Corey Crossfield

Name: Corey Crossfield Digest: Seattle & Music Curator Since: March 2017 Twitter: @coreycrossfield Corey is the head of digital for Revelation Management, a division of Red Light Management. This includes overseeing day-to-day digital strategy and social media as well as building technology partnerships. To start receiving Techstars Startup Digest Seattle, please subscribe here. For Music, please…

How Chatbots Can Transform E-Commerce

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here. Chatbots have been growing in popularity due to advances in artificial intelligence. They are virtual support agents that streamline customer support and save valuable business resources. As…

Now That Everyone Is Doing It, Are Push Notifications Worth It?

The following is a guest post by ChopDawg.com, an award-winning app development company that has worked with over 180+ startups and companies from all around the globe, helping them bring their web apps, mobile apps, wearable apps and software ideas to life. Follow ChopDawg.com on Twitter at @ChopDawgStudios. Push notifications have been around for quite awhile. In fact,…

The Bright Road Ahead for Influencer Marketing

The following is a guest post by Valli Vishnubhotla, an SEO professional working at AWM Network. Valli writes for Market Inspector and Greenmatch, B2B digital marketplaces in Europe. Why is influencer marketing the new trend in the digital marketing world? Various brands have been using influencers to advocate for their products to their target audience. This technique has given them high returns…

4 Strategies for Understanding What Your Customers Actually Want

The following is a guest post by Kenny Kline, a serial entrepreneur. His ventures are primarily focused on media and digital marketing. You can follow him on Twitter @ThisBeKenny. Today’s consumers are more discerning than ever before. A less diplomatic way of saying that is: Modern customers are significantly less willing to trust a company and remain…

The Right Way to Read Resumes in 2018

The following is a guest post by Tiffany Rowe. Tiffany is a Marketing Administrator at Seek Visibility, where she assists clients in contributing resourceful content throughout the web. Before you have time to blink, it will be 2018 – and all those unfilled positions floating around your company will still be unfilled. Fortunately, the healthy economy…

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