split testing

Five Essential Email Marketing Lessons for Startups

There are more than 30 million small businesses across the United States. That means any startups entering the market faces some serious competition, especially in crowded sectors.  An effective marketing strategy is key to establish a brand, reach target customers, and ultimately demonstrate your value. And email marketing remains a vital element of any good…

5 Big A/B Testing Mistakes You Need To Avoid

The following is a guest post by Matt Knee, Founder and President of MyNewCompany.com. MyNewCompany.com, started in 2001, makes starting and running a business simple, fast, and inexpensive for entrepreneurs and their advisors. A/B Testing is one of the best ways to ensure your site is ready for primetime – and an even better way to…

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