Reading List Highlights: Millennials, Solopreneurs, Kids Trackers

5 hand-picked articles from across the Startup Digest Reading Lists. Sign up to receive great weekly content on various topics from expert curators.


1. Millennials have an entirely different approach to investing than their parents

By Rachel Butt – Business Insider

Digest: FinTech

Curators: Thilmin Gee & Camron Miraftab

Consumer behavior changes the status quo, and that is why it’s important to note that Millennials have a very different investment mindset than the Baby Boomers. Millennials are more focused on short-term needs and lower-risk investments, whereas Baby Boomers have focused on building wealth in the long run. Business Insider calls out two factors to this shift in Millennials. The first is that Baby Boomers provide financial support to Millennials into their adult age. The second is that Millennials have been influenced by the economic crisis. Read More

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2. Uber and Airbnb really are for the wealthy and well-educated

By Alison Griswold – Quartz

Digest: Product

Curators: Sophie-Charlotte Moatti & Reza Ladchartabi

According to a new study from Pew Research Center, Uber and Airbnb are for the wealthy and well-educated. Read More

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3. Entrepreneur Searches For Like-Minded Individuals

By Cara Rosner – CT News Junkie

Digest: Startup Communities

Curators: Julian Miller, Brad Feld & Shane Reiser

So, what happens when there isn’t an established group of entrepreneurs in your area working together to foster a true startup community? Here’s one solopreneur’s approach. Read More

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4. 50 Best Franchises & 50 Worst Franchises by SBA Default Rates

By Priyanka Prakash – Fit Small Business

Digest: Small Business

Curators: Marc Prosser & Michael Heiligenstein

Over 100,000 franchises are started in the United States every year. However, not all franchises are created equal. In this article, using loan default data that we obtained directly from the Small Business Administration (SBA) for the period from 2000 to 2016, we tell you which are the 50 best franchises to start and which 50 franchises have the highest risk of failure. Read More

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5. The Best Kids Trackers: Using Wearables For Child Safety

By Derek Adams – Wareable

Digest: Wearables

Curators: Aashay Mody & Ashish Aggarwal

Thanks to advances in GPS technology, keeping track of children is becoming much easier with kids wearables. Some trackers use simple radio waves and are excellent for short distance monitoring.

With a GPS system you can pinpoint the exact position of the person you’re looking for using a map on your smartphone or tablet. Some models also offer geo-fencing. Read More

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