Why You Should Think Mobile-First

The following is a guest post by Market Inspector, a B2B digital marketplace that offers the opportunity to compare quotes and offers from quality suppliers. You can follow their blog here.

How many hours do you spend on your smartphone? On average, we spend two hours per day on our devices. Our daily routine is closely tied to our mobile phones: we use them to do almost everything.

With the passage of time, technology is constantly improving, as is the performance of our mobile-phone. Imagine, some years ago you could only make and receive phone calls, but nowadays you can do almost everything using your mobile phone; from mundane weather searches to large-scale purchases like plane tickets or luxury items.

This is the main reason that you should adopt a mobile-first website for your business. Smartphones are everywhere, easier to use than ever, and quickly becoming the most used devices, as mobile visits now make up 52.6% of the total web traffic.

This is also the main reason that Google’s algorithm is going to prioritise websites that are easy to use via smartphones in terms of rankings. Nobody wants to be outranked, so having a mobile-first website is one of the main factors that will drive you to success. By adopting a mobile-first strategy you will have more traffic, more conversions, and, as a result, more revenue.

Especially if you are a startup, web design may be one of the most crucial factors if you want to build strong engagement between your customers and your website.

Market Inspector has made an infographic that will help you find the most valuable information to know when optimising for a mobile-first website.

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