Bridget Poetker Bridget Poetker

Bridget Poetker is a senior content marketing specialist at G2, focusing on app development and design. Born and raised in the Chicago area, she graduated from the University of Illinois at Urbana-Champaign. I-L-L! In her free time, you'll find Bridget in the bleachers at Wrigley Field or posted up at the nearest rooftop patio.

5 UX Design Mistakes That Are Killing Your Retention Rates

Mistakes happen, but a bad user experience could cost you big time. What happens when Uber doesn’t load fast enough? You open Lyft. The worst-case scenario is the users go directly to a competitor – which is why you need to make sure they are happy. But what exactly keeps your users coming back for…

What Is a Wireframe?

When developing and designing your website or app, it’s important to get the lay of the land first. Would you ever attempt to build a house without a proper blueprint? Constructing wireframes is a necessary step in the development process to make sure your UI and UX are on point. Plus, it should be a…

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