Tag

enterprise

How a Bottom-Up Approach Can Help You Sell to the Big Guys

The following is a guest post by Courtney Buchanan. Courtney is the senior content marketing manager at Mattermark, a data intelligence tool that helps sales professionals identify the right prospects that matter most. This post originally appeared on the Mattermark blog. Enterprise sales reps typically have taken a top-down approach, talking to C-level executives since they’re…

Why More Business Schools Are Teaching Creativity

The following is a guest post by Tiffany Rowe. Tiffany is a Marketing Administrator at Seek Visibility, where she assists clients in contributing resourceful content throughout the web. At first glance, it might appear that the concepts of creativity and business school are incompatible at best, if not completely contradictory. And while it’s true that some…

Just because you built it, doesn’t mean your “customers” are guaranteed to come

The following is a guest post by ChopDawg.com, an award-winning app development company that has worked with over 180+ startups and companies from all around the globe, helping them bring their web apps, mobile apps, wearable apps and software ideas to life. Follow ChopDawg.com on Twitter at @ChopDawgStudios. If you build it, they will come.…

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